Playtech Ice 2016 Afterparty

Working in conjunction with Made Up we recently held the ICE Gaming afterparty for Playtech Software Ltd. Over 1,000 high profile guests attended this event which is a highlight of the gaming calendar and featured a set from acclaimed DJ Robin Schulz. We consulted with Playtech to create a bespoke food and cocktail menu which was served from a custom built bar and food stalls. Production across the venue, provided by Made Up, featured custom lighting with laser provision and operation, a stage set design with bespoke video content, an aerial performer truss and VIP areas.

Click below to see what went on behind the scenes.

All about the samba

Think of Brazil and you’ll probably picture hordes of elaborately dressed people dancing their way through the streets of Rio at Carnival time. That’s what the samba does; it encapsulates that joyful Brazilian spirit. No wonder it is the country’s national dance, though its origins are African. Lively and rhythmical, the samba is known as the dance of celebration and is perfect for parties – whether they take place in Rio or London!

all you need to know about samba dancing

The Brewery appoints new Business Development Manager

The Brewery, on London’s Chiswell Street has announced Katharine Hall-Smith as the new business development manager at the Grade-II listed events and conferencing venue.


Having previously worked as the events manager for The Club, at the iconic London restaurant The Ivy, Katharine brings a wealth of industry knowledge and event management to The Brewery.

Working alongside senior members of the team to promote and develop new business, as well as maintaining on-going rapport with current clients, Katharine will primarily focus on relationships within the financial services and technology industries, while also looking to expand the venues growing US customer base, particularly with software companies.

Joining a team of three, Katharine will also manage The Brewery’s industry partnerships, including the Knowledge Guild series.

James Varah, commercial director at The Brewery commented, “It’s fantastic to add someone with Katharine’s expertise and background to our team, the entire staff is looking forward to creating new ideas and working with such a talented events professional.”

Katharine Hall-Smith, business development manager for The Brewery added, “I am delighted to be joining The Brewery’s team. The venues reputation for personalised creativity certainly speaks for itself; I am very excited to begin working with the fantastic clients and staff, as well as continuing to grow our business further.”


Guide to partying Brazilian style!

This summer we will be transforming our courtyard into a stunning Brazilian themed bohemian beachside hangout available to hire for private parties of 60 – 1000 guests.

It is with this in mind that, in preparation, we have put together a guide to partying Brazilian style. So take a look and start dreaming of those long summer nights that are definitely going to be with us soon.

Click on the first image to view the full size partying Brazilian style lookbook

brazilian style party lookbook

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Alternatively, check out the images below:
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8 reasons why your company needs a summer party

summer party at The Brewery

Most companies throw a big event at Christmas; in fact, it’s almost criminal if they don’t. Employees have come to expect this annual hula-palooza. A summer party, on the other hand, is far less heard of. Yet it makes more sense to hold a grand soiree in the warm months, when travelling to and from the venue won’t mean scraping ice off the car or worrying about layers.

That’s not the only advantage, of course; from staff motivation to simply breaking up the year, there are dozens of reasons why your company needs a summer party. Here are eight of them:

1. To boost morale

Most employers will know that employee morale is a turbulent beast. One moment, it’s sky high and another, it’s not. Keeping that happy medium is so important. A party, especially when it is unexpected, can go a long way to boost morale. It suggests to staff that they are valued by management and the event can serve as a way to say ‘thank you’ – the effects of which cannot be underestimated.


Going Above and Beyond with The Brewery and Speakers Corner

Last night (22 February) The Brewery and Speakers Corner presented the first in its new series of Knowledge Guild conferences at the Chiswell Street venue.


Compered by Mark Durden-Smith, the inspiring speaker session ‘Above and Beyond – Get going for 2016’ featured motivating guests Sir Clive Woodward, Bonita Norris and Lewis Pugh.

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Sharing their incredible journeys from dreaming to achieving success, the 290 strong audience were treated to personal and professional stories of strength, leadership and teamwork. From Bonita’s journey to the summit of Mount Everest, Lewis’s fight for marine conservation and raising awareness through record-breaking swims, to Sir Clive Woodward’s philosophies for winning and creating high-performance teams across sporting and corporate worlds.


Guests took part in a Q&A session before joining the speakers for networking at a post event drinks reception, which included canapé and bowl food of triple fried chip with charred fillet of beef and béarnaise sauce; soft quail egg with cured salmon; crispy buttermilk chicken, bubble and squeak and lime gel; banana ice-cream, chocolate crumble and apple foam.

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Knowledge Guild is a partnership between The Brewery and Speakers Corner, offering a mixture of world-class speakers and exceptional individuals discussing pertinent topics in a panel discussion.