FIFI UK Fragrance Awards – 17th May 2012 – A Behind The Scenes Look

Take a look at the video below to discover more about what goes on during a high profile event at The Brewery.

“Known as the ‘Oscars’ of the fragrance industry, the 20th Annual FiFi Awards 2012 took place at one of London’s most popular venues — The Brewery on Chiswell Street.

Over 500 industry guests including a host of celebrities such as Kim Kardashian, Richard E Grant, Nancy Dell’Olio and Caryn Franklin attended the glitzy and glamorous event.

The evening started with a Champagne Reception held in the King George III room where guests mingled before being ushered to the Porter Tun room for a sumptuous Dinner. The room was splendidly decorated in true British style – red, white and blue – in celebration of the Queen’s Diamond Jubilee and the forthcoming Olympics.

TV personality, George Lamb, compered the evening’s ceremony, held in support of the industry’s charity Look Good…Feel Better, and guests were entertained by ‘Boy Band’ Blue, who sang a selection of their hit songs.”

Source: fragrancefoundation.org/fifi-awards