Despite an uncertain economic backdrop, business travellers may find that 2013 is a turning point for how business executives and others meet in the future.
That’s according to report released by businesstraveldestinations.com, cited by traveldailynews.com, titled ‘2013 Predictions for International Business Travel, Meeting and Events’.
With many countries around the world showing signs of recovery in their business tourism sectors, a greater number of people are prepared to head abroad to meet with clients, executives and others. As a result, event venues could be seeing more international attendees as a result.
Rob Hard, publisher and editor of businesstraveldestinations.com, has made a number of predictions for the year ahead, claiming business travel will have a greater focus on content and purpose. He also believes London will be a top city along with Berlin, Barcelona, Las Vegas, Orlando, Shanghai and Singapore.
Other predictions include local experts enhancing the meeting experience and air fares remaining “reasonable globally”, reports prnewswire.com.
He added: “Business travellers are placing a greater emphasis on why they need to travel, and that is helping them to better demonstrate a clear return on investment.
“It also helps that there is now a greater level of acceptance by local and national governments that business travel is favourable for communities and their economies,” he added.