An additional 900,000 tickets for various London 2012 events will go on sale this Friday at 11am, guardian.co.uk reports.
This week’s sale will mark the last chance for sport enthusiasts to get their hands on passes for the games, with a large amount of the allocation granting holders access to viewing areas around London.
Due to this, those looking for tickets will be presumably be looking to experience the party atmosphere more than get close to the athletes on show. This attitude could significantly benefit clubs, pubs and event venues around the London area, as many businesses will be looking to attract the party crowd when the summer finally arrives.
Those attending London primarily for the sports could be still in luck, though. The remaining 928,000 tickets will include much-sought after passes for the men’s 100 metre final, set to take centre stage on August 5. These will accompany tickets for events like cycling and swimming, where British athletes will look to repeat the success of previous teams.
Talking in the wake of the announcement was organising committee chief for London 2012 Lord Coe, who told metro.co.uk that his team of organisers are looking to satisfy the public demand, which has seen tickets snapped up in rapid time.
“We know thousands of sports fans were disappointed when they missed out in the initial sales period because of the massive demand for tickets,” said Lord Coe. “We promised we would prioritise these fans when we released the contingency tickets, which is exactly what we’re doing.”