Anticipated events give London visitor boost

London welcomed an increased number of visitors in April-June 2011, registering a 12.6 per cent rise year-on-year.

Event Magazine reports that provisional figures from the International Passenger Survey suggested an extra 450,000 people ventured to the capital, compared with the same three month period in 2010.

It’s “little wonder” that London continues to welcome extra visitors, claims Mayor of London, Boris Johnson and it shows that “London continues to dominate as one of the most desirable destinations in the world”.

Travellers heading to event venues were a main growth driver, with leisure visits accounting for 2.2 million visits – representing an increase of 14.1 per cent. Business visitors were hot on the tail of leisure visits, registering an increase of 13.7 per cent, just shy of 770,000 visits, reports incentivetravel.co.uk.

In addition, major one-off events like the UEFA Champions League and the Royal Wedding in April gave the capital a big boost. Wimbledon and the Chelsea Flower Show were also earmarked as important visitor growth events.

The 2012 Olympics is sure to provide London with an increased boost the following year, with Johnson already gleaming over the “glowing buzz” of the games.

“2012 is set to be a huge year for the capital and we stand ready to welcome the world,” he exclaimed.