App delivers full schedules and more for IBTM-hosted events

The Institute of Business Travel Management (IBTM) has launched a new app that promises to offer full event schedules, social media updates and more for its wide portfolio of meetings/events.

The multi-event app for iPhone, iPad, BlackBerry and Android platforms provides details for all Incentive, Travel & Meetings Exhibitions (IBTM) around the globe.

Eventindustrynews.co.uk says that full schedules for speakers, their bios, and complete exhibitor lists are available for event venues covered by the app. Interactive maps of the venue’s layout – as well as some pre-and-post show polls – are also available, ensuring delegates can find their way around and keep involved with the show.

“The IBTM multi-event mobile App is a wonderful added-value option for all buyers and exhibitors who participate in the IBTM Event shows,” explained Mandy Torrens, head of the marketing and buyer programme at IBTM Event Portfolio, Reed Travel Exhibitions.

“It provides a practical solution to communicating live information and updates to all attendees before, during and after each of the shows,” she added, according to exhibitionworld.co.uk.

The app was launched at the American leg of the IBTM at the Baltimore Convention Centre last week. Several online features, such as buyer and exhibitor diaries, will launch at a later date.