'Austerity fatigue' prompts British people to go out more

British people are increasingly going out as they’re fed up with staying in to save money, according to The Drinks Business.

The annual Zolfo Cooper Leisure Wallet report – which measures the leisure industry – discovered that rising numbers of people are meeting up in function venues such as nightclubs, restaurants and bars, although the average spend per visit continues to drop.

The reason for this could be ‘austerity fatigue’, where people no longer want to stay at home to save money. Instead, it would appear that they have found ways to spread the cost of their evenings out, meaning that they can frequent leisure establishments more.

The report found that visits to bars had increased from 4.3 visits to 4.6 per month in summer 2011, compared with the previous year. Spend has dropped below £15 for the first time in the 18 months that the Leisure Wallet began. Now, patrons are spending £14.69 per visit.

Visits to restaurants also marginally increased, from 2.5 to 2.6 visits per month. Spend, influenced by “widespread use of vouchers” has dropped to £15.90 on average.

Paul Hemming from Zolfo Cooper wrote in the report’s executive summary, cited by The Co-operative Magazine: “The good news is that the frequency of visits is up for restaurants, pubs and nightclubs. This is the first time we have witnessed any increase in activity frequency – and it is right across the board.

“This suggests consumers have now recognised that they can still afford to go out regularly and enjoy themselves, provided they spend a bit less on each night out.”