Boris set to promote London at event in Davos

Boris Johnson will promote London at the World Economic Forum in Davos, Switzerland this week, according to london24.com.

The London Mayor is giving a keynote speech to the British Business Leaders group and also speaking at other events hosted by Morgan Stanley and Coca Cola in a bid to show London as a main competitor in the economy.

Mr Johnson said: “I will be setting out a raft of investment opportunities the capital has to offer as part of my aim to ensure London continues to grow, adapt and compete in an increasingly diverse, global economy.”

He will have the opportunity to promote London as a venue for visiting businesses, having a positive impact on corporate venues and event spaces in the capital.

Independent.co.uk reported that the Mayor will be accompanied at the forum by his chief economic advisor, Gerard Lyons. He will be advising Mr Johnson on how to ensure London maintains its status as globally competitive and as a financial hub.

Mr Lyons said: “It is vital for the UK economy – for London – that it continues to be up to speed with global developments and ahead of them if possible.”

It’s been reported that 27 per cent of the forum’s guests are world-famous CEOs so there may be key opportunities to promote London as a venue for conferences and events in the future.