After Prime Minister David Cameron’s letter of support to the Britain for Events campaign, led by two senior MPs, additional government representatives have expressed their support for the initiative.
Jeremy Hunt, Secretary of State for Culture, Olympics, Media and Sport, spoke to an audience at the World Travel Market regarding next year’s “World Tourism Summit coming together to discuss the power of events”. Hunt believes the campaign will create new ways of looking at event tourism in the future.
In addition, the Britain for Events scheme has welcomed an increased injection of finance as VisitEngland has successfully bid for a £19.8 million slice of the Regional Growth Fund, according to incentivetravel.co.uk.
This boost in revenue for the campaign and overall marketing for Britain’s event venues will please those running venues as they could see an increase in visitor numbers due to the initiative.
Michael Hirst, chair of the Business Visits & Events Partnership and campaign coordinator of Britain for Events, spoke to Event Magazine regarding the scheme: “Event tourism is now firmly on the government agenda.
“It is fitting that these developments have all taken place in the lead up to, and during one of the UK’s seminal tourism events and goes to demonstrate the growing role both business and leisure events play in UK tourism,” he added.