A continued recovery in business travel has helped Eurostar boost its annual revenue by 12 per cent, according to Conference & Incentive Travel.
Passenger numbers grew three per cent from 9.2 million in 2009 to 9.5 million in 2010.
“The turnaround in the business travel market continued in the second half of 2010,” said Nicolas Petrovic, chief executive of Eurostar. “We are also starting to see a real shift in behaviour as customers are increasingly keen to explore new destinations by high speed rail.”
As well as a growing number of passengers travelling from London to mainland Europe for events, there’s also been a boost in the number of people entering Britain to attend Corporate events. London has seen the number of business tourists reach almost pre-recession levels for the first time in three years.
Sally Chatterjee, chief executive of Visit London, said: “London maintains its upward momentum, particularly in the business sector. We look forward to continuing this trend in 2011, with the Royal Wedding providing a fantastic opportunity to showcase this great city to a global audience.”
The numbers of business tourists visiting the capital shot up by 18 per cent in the third quarter of 2010 when compared with the same period the year before.