Business travellers making the most of meeting trips

An increasing number of business travellers are extending their meeting and conference trips to enjoy longer stays in their destinations, new research shows.

As part of the survey, communications firm Davies Turner and the North West Convention Bureau questioned 120 business travellers from across the country, with almost three-quarters (73 per cent) saying they’re open to the idea of sticking around in a location once their meeting or event is finished.

The results also show that eating out is the most popular leisure activity among respondents, with live music, sports events, retail trips and museum visits completing the top five.

The Convention Bureau’s Steve Christian, who is also a marketing officer at Sefton Council, was quoted by conference-news.co.uk as saying: “It is interesting to see the results of this research, which we felt were very positive and certainly showed an interest in staying on in destinations.”

In terms of the factors encouraging travellers to stay, discounts were cited by 72 per cent of those asked, while 52 per cent are influenced by added value – only 14 per cent, however, said they would be ready to sign up to a loyalty scheme in order to earn this value, citmagazine.com reports

The lengths of the trips vary, although 61 per cent of the respondents said they like to extend their visits by one or two days,