Couple to experience the UK's first crowdsourced wedding

One brave – or potentially very foolish – couple has agreed to hand over the entire planning of their nuptials to the great British public in what is being dubbed the UK’s first ever crowdsourced wedding, marketingmagazine.co.uk reports.

The wedding is being organised as part of a marketing exercise being run by tour operator Thomson. Whilst it’s been done largely as a way of selling holidays (such as honeymoons, for example), the wedding will be very real for the lucky couple, who will be chosen after applications close in May.

Those who hand over the organisation of their marriage will see a weekly vote take place on Thomson’s social networks in which the public will decide on everything from the music, colour scheme and even the music for their first dance. Likewise, the public will be canvassed on the bride’s dress and will even have a say in what themes to give the stag and hen parties.

Commenting on the so-called ‘#YourBigDay’ event, marketing and digital director for Thomson and First Choice, Jeremy Ellis, told thedrum.com: “Crowd sourcing a wedding is a first for the UK, a first for Thomson and a first for the holiday industry.

“In the digital age we live in, and the growing use of websites and social media channels as a source of wedding inspiration, we thought it would be great to invite the Facebook community to share their opinions and make some of the biggest wedding decisions for the chosen #YourBigDay couple – from the style of the dress to the first dance.”