David Cameron gets behind Britain for Events campaign

Prime Minister David Cameron has re-affirmed his support for the UK’s events sector by getting behind the Britain for Events campaign.

In a letter congratulating the sector for its contribution to Britain’s flourishing hospitality industry, Mr Cameron had plenty of kind words for the event venues, planners and hosts that have aided its progression over the last year.

Cited by meetpie.com, he said: “I am delighted again to congratulate Britain for Events for its admirable and tireless work in promoting the country and its many talents to the world.”

This marks the second time the Prime Minister has praised Britain for Events – a campaign which aims to grow the value of the UK events industry from £36 billion to £40.8 billion by 2020.

As reported by britainforevents.co.uk, Mr Cameron had previously congratulated the sector for “proudly showing the world exactly what Britain is” in 2012, when London’s successful hosting of the Olympic Games was beamed around the world.

Michael Hirst, spokesperson and chair of the Business Visits and Events Partnership, described the Prime Minister’s support as a “great endorsement of the industry.”

However, he said it’s now up to groups like his own to leverage this backing to grow, progress and promote the industry.