Ease of access most important when choosing a meeting venue

Some 61 per cent of business say ease of access is most important when choosing a meetings or events venue, a new survey reveals.

According to buyingbusinesstravel.com, the study from the Gulf Incentive Business Travel and Meetings Exhibition (GIBTM) asked 250 buyers from ten different countries in the Middle East about their venue purchasing decisions. It found that whilst ease of access is important, safety is a key factor too, as 52 per cent of buyers say it’s vital to have a secure venue. The same number say professional staff make them more likely to choose one venue over another too.

Price ranks fourth, with less than half naming it as the most important feature. However, 55 per cent of buyers say they become frustrated if the venue isn’t flexible in terms of cost.

Lois Hall, GIBTM’s exhibition manager, comments: “Understanding the traits and mindsets of buyers is critical to the viability of destinations, hotels and venues.”

The worst thing venue staff can do to buyers is to not inform them when changes to the space occur, as 61 per cent are riled by this, reports impactpub.com.au. Some 58 per cent of buyers find staff that are slow to respond the most annoying aspect and the same number rank a high staff turnover as their biggest pet peeve.