EasyJet's allocated seating boosts business traveller numbers

The introduction of allocated seating on easyJet flights has helped boost business traveller numbers for the airline.

According to telegraph.co.uk, in the 12 months to March 31 this year, easyJet transported 12 million passengers for the first time ever. The airline claims that allocated seating is the most popular thing it has ever introduced to its passengers. It’s easy to see why this has helped boost business traveller numbers too, as passengers are given the same sort of service they receive from more expensive airlines, whilst still cutting back on journey costs.

It’s not the only service the airline has rolled out in a bid to attract more business travellers though, as easyJet now offers fast-track boarding and flexible tickets too, reports irishtimes.com.

Carolyn McCall, chief executive officer, says such initiatives now mean that 95 per cent of people who try easyJet don’t go back to their previously preferred airline.

“There continue to be a number of attractive opportunities for easyJet to grow profitably in Europe,” she explains. “The results reflect our on-going progress against our strategic priorities and demonstrate the structural advantage easyJet has against both legacy and low cost competition.”

EasyJet will be increasing its seating by 6.7 per cent this summer, as it’s the most popular travel season. It predicts that its competitors, such as Ryanair, will also boost its capacity by around three per cent.