Events industry showing strong growth, report suggests

The events industry is growing stronger, boasting more events, delegates and staff than last year, according to the INCON Annual Survey of the Global Association Conference Market.

Meetings Review reported on the survey’s findings, which revealed that 62 per cent of respondents said that their business levels had improved.

Furthermore, 71 per cent of firms anticipate increasing staffing levels will be required to sustain this growth in the future; and attendance at event venues rose by 50 per cent.

INCON co-chair, Inge Hanser, commented after the publication of the survey last week at IMEX in Frankfurt. She said: “The most resounding feedback is that business levels are back and the tentative green shoots of 2010 have grown stronger and appear to be back for good.”

Roslyn McLeod, a co-chair of the INCON committee, went on to add: “This improvement in business levels is matched by an increase in the cost base, particularly for housing and venue hire, two key elements in the overall cost of conference delivery.”

The annual survey, cited by Incon-PCO.com, also found that social media platforms such as Facebook and LinkedIn were most-used by INCON partner respondents to promote meetings at conference centres.

In fact, IT and Technology, green meetings and perception of value were highlighted as trends that would influence the events market in 2011/2012, with 75 per cent of companies using, or planning to use mobile app technology for conferences.

The research was taken from 24 completed surveys from nine INCON partner companies. Responses were taken from directors and senior executives.