The competitiveness of the UK events industry is set to be the subject of a parliamentary inquiry, according to eventmagazine.co.uk.
The results of the inquiry, which will be lead by chair of the All-Party Parliamentary Group (APPG) Nick de Bois, will then be presented to industry at International Confex.
It hopes to discover the differences between the UK and other countries in terms of ‘subvention, the event pitching process and destination marketing’.
The inquiry marks the first time such a process has been held into the issues of events and event venues, as well as highlighting a significant step forward for the annual Britain for Events campaign.
Britain for Events, de Bois and the APPG will work together to call witnesses from the industry for the inquiry, which will hopefully results in a swathe of changes to make the UK a ‘more attractive’ destination for events.
Last year, a report from the Business Visits and Events Partnership (BVEP) found that the British events market was at a significant disadvantage compared to other cities when it came to bidding for international events, cites eventsecrets.com. This was put down to less government support for for events, so event marketers may find it interesting to see if anything will change as a result of the inquiry in 2013.