Televised coverage of the FA Cup final on ESPN will not feature any adverts, it has emerged.
Chelsea and Liverpool meet on May 5th to decide who lifts the prestigious trophy this season, with many fans likely to have booked out event spaces to watch the match.
According to espn.co.uk, there will be no commercials on the channel from 16.45 before the game starts until after the FA Cup presentation ceremony – although the occasion has been sponsored by Wonga.com.
Ross Hair, the managing director of ESPN Europe Middle, East and Africa, noted that there have been some “remarkable” stories in the competition so far this year. He added that ESPN hopes to offer more insight to fans by screening documentaries as well as other football-related programmes on the day, starting from 8am in the morning.
He said: “The FA Cup final has a special place in the hearts of football fans everywhere, and at ESPN we are thrilled to be continuing the tradition of broadcasting all day around the FA Cup final at Wembley Stadium.”
As well as being commercial-free, the match between the two top-flight teams will be shown in high definition and in 3D.
Tvnewsroom.co.uk noted that the day’s action will be presented by Rebecca Lowe, who will be joined by Kevin Keegan, John Barnes and Craig Burley among others. Chris Waddle and Jon Champion are due to commentate during the game.