Hospitality and leisure benefitting from social media

Social media is helping firms in the hospitality and leisure sector generate their sales, according to new research by Barclays.

Nearly a third of respondents ranging from hotels, bars, pubs, restaurants to event venues claimed that social media ‘directly attributes’ up to 25 per cent of all their sales. A further 13 per cent claim social platform generates up to half of all sales, freshbusinessthinking.com reports.

Furthermore, 68 per cent of those surveyed claim they have had a ‘positive’ or ‘very positive’ experience with the likes of Facebook, Twitter and Google+. Social media has also been useful in attracting new customers and receiving positive recommendations.

With figures showing that almost one in five UK consumers have access to a tablet device, looking up information on hotels and pubs couldn’t be easier. Sites such Facebook or TripAdvisor also form a convenient way for consumers to connect with businesses.

Mike Saul, head of hospitality and leisure at Barclays, commented on the survey on thisismoney.co.uk: “The industry is missing a trick.

“Social media has blurred the line between personal and corporate communities – some that has been encouraged by consumers who now expect to be able to interact in an immediate and very personal way, not just with friends, but with their favourite – and not so favoured – brands,” he added.