Key event trends to be highlighted in latest Eventia-IVCA survey

The latest trends in meetings and events are set to be revealed through the latest Eventia-IVCA survey, which has started to take submissions from venues.

As reported by meetpie.com, the UK Events Market Trends Survey (UKEMTS) will provide an in-depth review of the industry in 2013 whilst outlining a series of upcoming trends for venues to consider over the next 12 months.

Companies are being urged to take part in the study by answering a list of questions relating to their business last year.

These will focus on how many events they held, the size of these gatherings, the duration of their events and the type of clients that booked up.

Venues will also be asked questions on much-talked about topics like the environment and sustainability, the design of meeting spaces inside venues as well as secure environments.   

While eventia.org.uk claims the prime reason for the study is to hand event venues the information they need to prepare for their immediate future, Dale Parmenter, chairman of Eventia-IVCA, believes the survey will also highlight the sector’s value to the economy.

He commented: “The UKEMTS research is both well established and highly regarded as a very reliable source of information.

“It has a proven track record in making the case for the significance and value of this sector to the national economy, and in highlighting the latest and emerging trends.”

Mr Parmenter added that the survey is powered by response from UK venues, and urged businesses to answer the group’s new questionnaire.