London achieved positive visitor numbers despite Olympic fears

London’s attractions posted positive results in 2012, despite being subjected to fears that the Olympics would deter people from visiting, cambridge-news.co.uk reports.

Despite forecasts that the Olympic and Paralympic Games would prompt millions of additional visitors to descend on London in 2012, analysts had claimed this may not make the capital appear much more busy than normal, with the additional visitors being offset by those who opted to stay away.

As a result, many had thought that whilst the Olympic venues would welcome huge crowds, other venues and tourist attractions may miss out.

Now, figures released by the Association of Leading Visitor Attractions (ALVA) has found this may not have been the case after all, with many seeing an increase in year-on-year visitor numbers. As an indicator, the results could also suggest that event venues in the capital could also have benefited from visitors still choosing London despite fears of increased visitor numbers for the Games.

Some of the best results were posted by the V&A in South Kensington and the Tate Modern, which saw visitor numbers increase by 16 per cent and nine per cent respectively. Between them, the two ended up welcoming eight and a half million visitors combined.

Commenting on the findings, ALVA director Bernard Donoghue told londonlovesbusiness.com: “The figures demonstrate that for Brits who holidayed at home in record numbers last year and for overseas visitors who came to the UK in record numbers last year, our iconic attractions are a ‘must see’ and a ‘must experience’.

“Even at a time of economic restraint, those attractions which have invested in refurbishment, new exhibitions, new marketing, new catering and retail products have seen a real return on investment and more money for the visitor economy.”