Microsoft using free Wi-Fi to take over London

Technology behemoth Microsoft is pushing its Microsoft Office 365 cloud software in London by installing Wi-Fi on park benches, reports brandrepublic.com.

As part of a wider marketing campaign to promote the software, Microsoft will be taking over a fleet of taxis in London, enabling passengers to use free Wi-Fi or NFC to access content from the various campaigns.

The tech firm is also installing Wi-Fi on park benches, giving Londoners the chance to access the internet from parks across the capital. For instance, businessmen and women could access the Wi-Fi to prepare for a meeting at a top conference venue in London, for example.

In addition, Microsoft Office 365 will be the technology sponsor for TalkSport’s live commentary for the British and Irish Lions rugby tour while commuters on Glasgow Underground will be able to connect to free Wi-Fi from all 15 of the underground stations.

Philippa Snare, chief marketing officer at Microsoft UK, told campaignlive.co.uk the software opens up opportunities for users everywhere.

She said: “Microsoft Office 365 is our flagship productivity software.

“This campaign will give commuters and the UK business community an insight into the features and benefits of the new product, and encourage them to explore the ability to work from anywhere – in the office, at home and in between,” she added.