New business model is the future for events

Results of a survey which found that 70 per cent of event professionals believe there should be a charge for live events streamed over the web, are to be revealed this month.

Researcher and entrepreneur Rohit Talwar’s survey is set to be completed on 7 November. The results of the research, which forms part of the Convention 2020 study into the events industry, will be analysed and unveiled on 15 November.

As reported by CIT magazine, early results from the survey indicated that priorities for 2011 include increased networking opportunities and extended use of social media to promote event spaces.

Return on Investment is still a key factor within the industry but while 77 per cent of agencies will use 2011 to focus on new customers, 63 per cent want to maximise delegate satisfaction.

By 2015, Talwar believes alternative business models will be in place. Seventy per cent of respondents believed that presentations streamed live on the internet should be charged for and 65 per cent of respondents believed all sessions should be available on a pay-per-view basis once the event has taken place.

Talwar added that the survey is part of a new research programme which will include monthly polls.