New competition software can create buzz for events

New software launched today has the potential to change the way event organisers drive buzz and promotion for their events.

Event Magazine reports that Wazoku Competitions, a cloud-based service that uses competitions to “increase event engagement, awareness and traffic”, can build up hype for an event as well as encourage audience interaction.

A firm can use the contest software to run a challenge or a competition as a complement to a product launch, event or community gathering, reports

The software also contains voting and social buttons that allow attendees to submit ideas for competitions – as well as share to others. As a result, the software could be a good complement to a social media strategy.

Behind the scenes, event venues or organisers can use the software’s analytics tool to record audience feedback, find out what aspects of the event attendees liked most and what they would like to see at future events.

Simon Hill, chief executive of Wazoku, commented on the launch: “Capturing and encouraging ideas and innovation is a great way to build buzz around an event.

“Wazoku Competitions is the perfect platform for not only capturing those ideas but enabling people to socialise them quickly and easily, generating awareness for both the event and the idea submitted.”