New software helps event venues boost enquiries

An innovative hotel booking service is boosting the number of enquiries event venues and organisers receive, by allowing them to position themselves as a super hotel, according to an official statement from the manufacturer of HotelMap.

According to a conference venue in London, the HotelMap software boosted the number of enquiries for multi-day events. “It is well documented that organisers are looking for something different for their events and the creation of our own HotelMap service on our site has enabled event planners to see the large choice of hotels we have literally on our doorstep, all of which has helped us grow our business,” said Simon Lockwood from London venue, The Brewery.

The software, which offers real-time, live availability at a range of London hotels, is tailored so that it’s specific for each venue. It connects users with each hotel’s reservation system which presents the lowest booking rates going and allows the user to pay the hotel directly.

“London is full of really original event venues,” said Steven Potter from HotelMap. “What we are seeing now is that London’s more interesting venues are now able to market themselves as a form of super hotel – they can position themselves as having the interesting venue for the daytime event and a range of accommodation to suit all budgets within 500 metres of the front door – brilliant!”