Nightime economy offers "huge opportunity" for hospitality

Businesses are being encouraged to help support the nation’s so-called “night-time economy” in a new campaign that celebrates the vibrancy of England’s late night hospitality venues, reports

It comes following research that shows nearly £300 million was generated by people taking day visits to towns and cities across England in 2011.

According to this figure, taken from the 2011 Great Britain Day Visits Survey, represented a fifth of the £52 billion generated by tourists that year. The majority of these people were either spending their cash on meals in England, or on nights out.

As a result of this massive trend, National tourism body VisitEngland has outlined how best town centre event venues and outdoor spaces can attract and sustain custom from late night adventure-seekers.

In partnership with The Association of Town Centre Management (ACTM), the publication, called ‘The Evening & Night Time Economy’, will help local businesses and councils develop successful night-time tourism strategies in towns and cities.

VisitEngland chief executive James Berresford says that now is the time to seize the opportunity of the night-time economy, hot off the heels of the “most successful Olympic and Paralympic Games ever”.

He elaborated: “This summer has whetted the country’s appetite to enjoy a vast array of sporting and cultural events supported by later opening hours by shops, bars and restaurants. The night-time economy offers us a huge opportunity to grow tourism in England and make our cities and towns some of the most exciting in the world.”