There will be no cars, buses or any other vehicles driving along Cheapside in London for a day in the run-up to Christmas.
According to Event Magazine, major shopping outlets One New Change, House of Fraser and Royal Exchange will take part in a day-long celebration of shopping.
During this, street entertainers are expected to perform in the City, while consumers walk along the normally traffic-lined streets.
From 10am – 6pm on December 3rd, Cheapside will be pedestrianised from St Paul’s Cathedral to Poultry; giving people more space to do their festive shopping before perhaps heading on to nearby Christmas party venues.
Ruth Duston, Cheapside initiative director, commented on the news. She said: “Cheapside is delighted to be able to showcase its great retail offer with a one-day, traffic-free event in the heart of the square mile.
“The day will host an array of street entertainment, festive walks and a range of activity – something for all the family.”
The Retail Gazette pointed out that it is the first time that this sort of event has been held in the area and is intended to help retailers make the most of the Christmas season – as well as make things easier for consumers.
Duston went on to claim that the event will be truly unique and may even put people in the festive mood, since this part of London was the inspiration for ‘A Christmas Carol’ by Charles Dickens.