Flying into London may become easier in the coming years after Norwegian Air Shuttle pledged to launch 12 new short haul routes into the capital, centreforaviation.com reports.
The announcement has followed rapid expansion into London for the Norwegian brand, which has seen weekly flights to Gatwick increase from 198 in 2009 to a forecast 320 by the end of 2013.
This latest round of expansions will see additional routes created between Gatwick and Spain, the Canary Islands, Italy, Croatia, the Balearic Islands, Portugal and France. It’s not only holiday hotspots that have seen an increase, but prime business destinations as well, including Stockholm and Oslo, which are key trade allies for the UK.
It is hoped that Norwegian Air’s latest expansion into the capital will not only make it easier for business people to reach meeting venues in London, but also provide more choice for travel, thereby increasing competition and potentially making the market more favourable for consumers.
Speaking of the company’s latest move, Norwegian Air CEO Bjorn Kjos told breakingtravelnews.com: “We are very happy with the relationship we have with Gatwick since we moved all our London routes to the airport and see a major passenger potential in London and surrounding areas.
“By establishing a base in London, Norwegian will be positioned to meet future competition on short-haul routes within Europe. It will also enable us to better meet the head-on competition from Asian and European carriers in the long-haul market, which we are entering this spring. Growth and volumes are necessary to stay competitive in the airline industry.”