American Express vice president of global business development, Milton Rivera, has said that oil, gas and insurance industries will be offering the most event opportunities this year.
Mr Rivera said that business could reap reward from concentrating on these industries, especially during a tough economic climate. The business entrepreneur was speaking about the topic at the MPI Economic Impact Update at the London Stock Exchange last night (22nd January).
According to citmagazine.com, Mr Rivera said: “The oil and gas [industries] are doing extremely well, and their meeting and events are going up proportionally. Meanwhile, the insurance industry has shaken off the negative connotations of doing incentives, which were a no-no three years ago.”
He also claimed that more event venues are being reserved for those in the technology industry, saying: “We also see steady growth on the technology side, because there is a high level of competition between the companies.”
Also speaking at the event was Amex Meetings & Events vice president EMEA Michael Schuller, as well as Markit senior economist Jack Kennedy.
The trio were discussing the finding of the American Express Meetings & Events Global Meetings Forecast, 2013. It found that currently, 11 per cent of company marketing budgets are spent on events.
According to autorentalnews.com, the results also showed London was the top destination for meetings in Europe.