Public claims London 2012 was worth the investment

Most Brits believe that the 2012 Olympic and Paralympic Games were worth the money for raising London’s profile around the world, telegraph.co.uk reports.

Ahead of the Opening Ceremony, many Brits had registered concerns that the many billions spent on the Games was something Britain could ill afford during times of recession and austerity.

Now, however, some 12 months after the Games took place, Brits appear to have changed their mind, with many now saying they thought the sporting extravaganza was worth the £8.77 billion it cost.

Following government research which claimed that Britain’s economy benefited from the Games to the tune of £9.9 billion, Brits have now come out in their droves to say the event boosted their local area as well. Unsurprisingly, many of those who felt the biggest benefit were in London, which was the location of most events.

Londoners reported being more active as a result of the Games and also were most likely to say they were worth the investment. Similar results are also expected to be offered at London’s numerous corporate venues, with the city now increasingly seen as one of the best places on earth to do business.

Speaking to bbc.co.uk after the corporation revealed its results, Lord Coe, chairman of the Games’ organising committee, explained: “The overall response to your survey has been incredibly positive. It doesn’t surprise me given the boost to the economy we revealed the other day.”