Ryanair targetting business travellers with new service

Ryanair is offering a new service to its passengers called Business Plus, in a bid to attract even more business travellers to fly with the budget airline.

A quarter of all Ryanair passengers are travelling for work purposes, so the airline hopes the new service will attract more of these fliers to spend extra with it. Business Plus gives travellers a whole host of benefits, including 20kg checked-in baggage allowance, the ability to make ticket changes, premium seating, priority boarding and fast track security at certain airports, reports traveldailymedia.com.

Prices for the new service start at just €69.99 (around £55.69). The airline’s chief marketing officer, Kenny Jacobs, said Ryanair has also recently increased the number of business routes on offer to customers, as well as the number of flights travelling to those destinations.

“This launch of Ryanair Business Plus, combined with our new groups and corporate service, and partnership with Travelport GDS (global distribution system) – with a second GDS partner to be announced soon – will make business travel with Ryanair ever simpler, as we continue to offer so much more than just the lowest fares.”

The addition of Business Plus isn’t the only step Ryanair has taken this year in a bid to attract more business travellers, as in May it introduced allocated seating, lowered charges and eased cabin baggage restrictions, reports buyingbusinesstravel.com.