Secondary ticket selling to be discussed by music industry

The growing base for secondary ticket selling is to be discussed at a forum for industry experts along with a prevalent music think tank, reports eventmagazine.co.uk.

Organised by MusicTank, the forum is being held in the wake of a dramatic programme by Channel 4, ‘Dispatches’, where secondary ticketing sites were allegedly found to have been working together with promoters to sell tickets for concerts at event venues at an inflated price.

The investigation highlighted that Live Nation and SJM Concerts were two firms directly allocating tickets to sites like Viagogo.

Consequently, the summit will discuss ways in which legislation can improve the situation and help regulate the secondary ticketing market.

Christiaan Munro, Director of ethical ticketing site Sandbag, will present a case study regarding rock band Radiohead’s recent world tour, where the band made all fans use a face-value ticket exchange if they wished to sell their ticket.

Keith Harris, chairman of MusicTank, hopes the problem of secondary ticketing can be solved before it spirals out of control.

He said, cited by thecmuwebsite.com: “Four years ago when MusicTank first took on this issue, the alarm bells were ringing, but the government and the industry hit snooze. Now it’s definitely time to wake up and get to work on solving this problem before it’s too late.”

The summit will take place in London on December 5.