Social media is a key tool for promoting events

Social media has become a crucial marketing tool for those in the events industry, according to a new poll.

A survey carried by email marketing provider Constant Contact has revealed that 77 per cent of industry professionals are using Facebook to promote their events. A further 14 per cent said they were planning to do so this year.

Siliconrepublic.com reports that 89 per cent of those using social media to promote their events do so using Facebook. Although not as popular, Twitter (66 per cent of respondents) and LinkedIn (54 per cent) are also being used to help staff fill event spaces.

Reacting to the results, Constant Contact’s vice president, Chris Litsler, claimed that the nature of how events are marketed has evolved.

He told allfacebook.com: “An event, be it a networking gathering, open house, fundraiser, or class, is by nature a social affair – so it makes perfect sense that social media would be a fantastic tool to help plan, promote and build excitement.

“If the goal is to get as many people as possible interested in your event, social media is a perfect compliment for spreading the word to your core base of customers, members and beyond.”

The main reason amongst those not using social media for failing to do so was because they didn’t know how. 54 per cent of those not using social media to promote events cited this reason.