Research has shown that the tourism industry is set to grow by 60 per cent over the next ten years, bolstering annual revenue from £115bn to £188bn.
The study, commissioned by Oxford Economics and Deloitte has predicted that the strong pound, combined with large scale events such as the 2012 Olympics will seek to increase the tourism and events sector by an average of 3.5 per cent year on year, boosting jobs opportunities for those seeking to work for some of the UK’s top event venues.
To embrace the growth of tourism, the government has advised attractions and event spaces to stay innovative, yet remain authentic and appealing. Commissioning the survey, VisitBritain recommends that the events industry should undertake research to predict what tourists will want, adapting to the latest trends and keeping modern.
Cited in Meetpie, chairman of VisitBritain, Christopher Rodrigues said of the research: ”This makes it clear that tourism, already Britain’s fifth largest industry and third biggest earner of foreign exchange, is going to be central to the health of the British economy for years to come.”
”The continuing low level of the pound and the approaching Olympics in 2012 give us a tremendous opportunity to promote Britain’s attractiveness as a destination to the rest of the world.”