Unique venues to gain competitive advantage in meetings arena

One of the key trends to unfold in the meetings market this year will see more planners choosing unique venues to stage their gatherings.

That’s according to hospitality expert and event planner Alex Cabanas, who sees plenty of potential in buildings that can bring fairly routine meetings to life.

Outlining his top ten trends for the meetings industry in 2014, he told blog.chron.com that planners are now looking for venues that can give them something different and will continue to do so over the next 12 months.

According to Mr Cabanas, this trend is being aided by planners setting their sights on creating “out-of-the-ordinary” and unique experiences.  

“Those properties partnering with local assets, such as wineries, historic and natural wonders, intriguing adventure resources and unique off-site reception and dinner venues have a strategic advantage in the pursuit and the capturing of meeting demand,” he commented.

Denverpost.com writer Emilie Rusch says this will also be the case with couples that are looking for interesting places to exchange their vows.

Ms Rusch says brides and grooms-to-be are on the lookout for unconventional locations to bring a certain ‘je ne sais quoi’ to their weddings, with art galleries, rooftops, small restaurants and breweries all proving popular thus far.