Meetings Professionals International (MPI) has commissioned a three-year study into the importance of corporate social responsibility within the meetings and events industry.
Leeds Metropolitan University will helm the project, which aims to bring new insights into how meetings and events can be practised in a sustainable manner.
In the most comprehensive study of its kind, the findings could well shape the future of event and meeting venues policies for years to come.
Focus on Travel News reveals that academic researchers from the university’s three leading centres will analyse global trends by interviewing top executives of major venues, organisations and suppliers. They will also interview event consumers worldwide.
These centres include the UK Centre for Events Management, International Centre for Responsible Tourism (ICRT) and the Centre for Hospitality.
Research director Dr. Xavier Font from the ICRT explains: “We have an excellent track record in sustainability and responsibility related research that is making a real difference to businesses and communities globally.
“Our research will uncover how and why this subject is important and the growing concern for us all in achieving the triple bottom line, people, planet, profit.”
According to ConWorld.net, the global meetings industry portal, three core areas will be the focus of the study: external environment, industry engagement and consumer demand.
The MPI will regularly release results at major global industry events in the United States, Asia and across Europe, starting from mid-2012.