Venues must not be reliant on public sector, warns MIA

The Meetings Industry Association (MIA) has urged event venues across the country to not rely on public sector conferences and events to make ends meat.

A study from the MIA, cited in Conference and Incentive Travel revealed that nearly 70 per cent of surveyed function venues reported a decline in the number of hosted public sector events. The survey of the 3rd quarter of the 2010 showed a marked decrease on the previous quarter, where 58.4 per cent of respondent venues noted a decrease in public sector business.

Over four hundred venues in the UK were surveyed for the research, with a quarter admitting reliance on the public sector.

Such news has prompted industry experts at the MIA to encourage event spaces to embrace private sector and individual business, hosting weddings, book launches and other high profile corporate parties. With the Christmas party season fast approaching, venues are advised to make the most of the opportunities, promoting their Christmas party nights with a host of marketing materials.

MIA Chairman, Peter Darnell, spoke to Conference and Incentive Travel about the Association’s findings, saying: ”It is crucial that venues begin to look elsewhere now for business, as our forecast is for the decline in public sector meetings to continue and potentially accelerate as the coalition government spending cuts are fully implemented.”