Visit Britain and Visit England may merge

The tourism boards for the whole of Britain and England specifically may merge, as the Department for Culture, Media and Sport looks to cut costs as the government reduces central funding from public spending.

Event venues and planning publication C&IT Magazine reports that the Department for Culture, Media and Sport is examining a possible merger between Visit Britain and Visit England. A representative from the government said that they are considering an “alternative structure” for the two tourism boards, which will help maximise the benefits of the London 2012 Olympic Games to the country’s venues for hire, events planning and tourism industry.

The merger will likely have a big influence on how the £1bn of public relations and marketing activity promised by Jeremy Hunt earlier this year will be spent. In June the secretary of state for culture, Olympics, media and sport announced that the new fund would help create a permanent tourism legacy from the 2012 Olympics.

Speaking to C&IT, Mark Di-Toro, a corporate press officer for Visit Britain said “We are working hard with ministers to deliver this £1bn plan.”

When asked about the merger, he said: “All non-governmental departments such as Visit Britain are being reviewed. As far as we are concerned, it is business as usual.”