National tourism board VisitEngland has outlined how it intends to boost domestic tourism come 2013.
Bighospitality.co.uk writes that the organisation is to launch eight new marketing campaigns that will cover four distinct themes: English countryside, culture, coastline and heritage.
The themed campaigns will be promoted across all channels, such as newspapers, radio, television and online through social media, and will be part-funded by the government’s Regional Growth Fund (RGF).
Conference-news.co.uk explains that VisitEngland has selected its spread of themes following in-house research which suggests that there is a lack of knowledge about the kinds of holiday available in England.
Sport and tourism minister Hugh Robertson said of the marketing activity: “Tourism is a vibrant, important industry that contributes significantly to economic growth.
“This investment from the Regional Growth Fund will encourage such partnerships at a local level, bringing in additional tourist spend, helping to create jobs and building on the success of London 2012.”
VisitEngland is asking for the support of local event spaces, hoteliers, restaurants, attractions and other members of hospitality community to help promote the country – particularly for the upcoming English Tourism Week (March 16-24).
“English Tourism Week 2013 is the perfect opportunity to harness this ‘feel-good factor’, and promote an industry that is worth £97 billion to the economy and employs over two million people,” the chairman of English Tourism Week, David Curtis-Brignell, explained.
“Whether you run a business such as a bed and breakfast, visitor attraction or restaurant, or work for a trade body or destination management organisation, English Tourism Week is a great way to kick off your 2013 holiday season.”