The Porter Tun
Football League Awards 2011
For the 2011 Football League Awards, we were asked what we’d do to justify a move from the usual Park Lane hotels and surpass previous events. Here’s what we did:
We established a single team to work with the client throughout and included all the venue’s spaces and in-house services. In addition to the main event space, we created a trophy room, a media room, sponsors’ lounges and an after-show party in the Smeaton Vaults, giving key sponsors additional marketing opportunities.
We created a bespoke (and very manly) three-course menu in client tasting sessions with our head chef. For the show itself, we worked with the client, in-house AV specialist MCL and H2BC to create a stunning light wall, stage set and branded colour wash, including video links and sponsor videos.
The result? The Football League will be coming back to The Brewery next year.
The Brewery staff involved on the night and in the event preparation were extremely professional and cared about the event, which is not always the case at other venues. I thoroughly recommend The Brewery for an event and look forward to working with the team in 2012
Tesco Dot.Com 2014
For the second year in a row Tesco chose The Brewery as the host venue for dot.com, a key date in their event calendar. The event welcomed 750 daytime guests and took over all eight of The Brewery's main spaces demonstrating the flexibility of the venue to be able to provide a solution that seamlessly flowed between the main plenary space, breakouts, exhibitions and product demonstration areas.
Following the conference the guests briefly left the venue to allow a transformation to take place. The Brewery on-site team worked swiftly to turn the Porter Tun round from a theatre style to full banqueting setup with the King George III exhibition space becoming the drinks reception and after party.
For daytime proceedings the look and feel of the event was designed to be on-brand and focused on delivering the corporate message and, in complete contrast, the evening dinner took the form of a tea party themed around Alice and Wonderland. AVC, The Brewery’s in house production company, developed a clever visual and light solution that made it hard to believe that the rooms in the evening were the same that had been used during the day. Finishing touches were then added by The Brewery’s in-house event design making it truly an event to remember.
Due to the changing nature of the event Tom Gore created a series of menus that catered for all aspects of the event. This included a standing lunch menu to allow for networking, an afternoon tea to give a hint at what was to come later and a stunning 3 course wonderland banquet.
Thank you so much for helping us with such an amazing event! I have had lots feedback saying that yesterday was the best Tesco event they had ever been too!
The brewery event coordinators on the day were brilliant, couldn’t have asked for any more. Everything ran exactly to plan and the day was coordinated so smoothly. Thank you!
For five years The Brewery has hosted the annual Kerrang! Awards, one of London’s biggest, wildest and loudest evenings.
The event takes over our largest spaces and it flexes our ability to host large, high profile events that generate a considerable TV, radio and press interest. The awards are broadcast live on Kerrang! Radio and recorded for Kerrang! TV, and the sponsors all require proper exposure through the event space and the media.
The courtyard is used as the red carpet area with press boards and interview areas setup along its length. Inside there are special spaces for TV interviews.
The King George III is the drinks reception, which each year is transformed by Torture Garden with a fittingly weird and wonderful theme.
The ceremony and the following dinner are then held in the Porter Tun, its broad, uninterrupted span being popular with photographers and camera crews anxious to capture all the action.
This is an intensely social event and legends of rock don’t like to sit for too long, so the menu is designed to be served and eaten quickly. It is recreated each year to match the theme of the event; last year was Kerrang!’s 30th birthday, so guests were served party food including a slice of birthday cake.
The Kerrang! locomotive will steam into The Brewery again next year…