Bibendum EC1 Pop Up Tasting
Every year wine merchant Bibendum looks for a venue to host its Bibendum Annual Trade Wine Tasting event for 1,600 guests. Alongside tasting, the event provides information on wine training, social media, consumer and market insights.
The event needed to celebrate East London in the run-up to the Olympics, and create unique room concepts to give the impression of a one-off space to fit in with its ‘pop-up’ theme. We developed a boxed street-food concept that focused on the variety and style of food in East London, and provided the right mix to absorb alcohol without overwhelming the palate. Guests were treated to miso marinated heritage beef, warmed Norfolk smoked chicken and Nepalese vegetable curry, all chosen to mirror the exciting worldwide tastes that can be found on Brick Lane.
Bibendum’s designers worked with our in-house team to produce room themes, each representing different elements of East London – such as a park, an indoor market, a vintage store, a construction site and a warehouse party.
Social media was an integral part of the event. The Brewery’s communication team worked alongside Bibendums to make sure all event information was fed through both companies’ Twitter and Facebook sites.
Bibendum has booked The Brewery to host the event for the following year.
“A big thank you to everyone at The Brewery for helping make our Bibendum EC1 Tasting a massive success. From the beginning all the way through to the event itself, the whole team got right behind our vision for the event and helped us put on a creatively stunning and logistically flawless event for over 2,500 members of the UK wine trade. The response from our guests to the venue was fantastic and everyone from Bibendum really enjoyed working with The Brewery Venue Team. You get my vote!”
Airline Retail Conference
The 2011 Airline Retail Conference, a gathering of leaders in the inflight retail industry, was the largest event of its type ever staged. We hosted more than 400 delegates from across the globe, including 80 delegates from 50 of the world’s leading airlines, as well as representatives from all the major inflight concessionaires (representing over 100 airlines).
The conference was supported by a 51-stand suppliers’ exhibition, combining ARC’s distinctive mix of major global brands and exciting new products to the inflight market. A two-day exhibition with conference streams, it included an awards ceremony as part of the overall event.
Walking into The Brewery for me is like coming home. From the moment we booked your glorious venue for ARC 2011, I knew we were in the hands of professionals and you didn't disappoint. I am utterly delighted with the results. Please pass on my sincere thanks to Aimee, Erling, Richard, Graham and the whole team. Oustanding work, each and every one of them.