Think of corporate events, and music may not be the first thing that comes to mind. However, parties aren’t the only events which come alive with the addition of music- whether that be a DJ, a live performance, or a playlist. All business events, from awards dinners to conferences can benefit from a well-considered soundtrack to set the mood- whatever that mood may be!
Here are some points to take into consideration when choosing the music for your business event.
Keep it subtle
At a business event, background music tends to work best. You’ll want your guests to hardly notice the music so that it doesn’t become a distraction and discourage social interaction, but manages to smooth over any busy background noise. Instrumental music works particularly well at business events, enhancing the atmosphere and providing the perfect transition during breaks and pauses in the line-up.
Set the tone
Music doesn’t just make for great entertainment- it also helps to influence people’s behaviour. Varying types and genres of music don’t just encourage people to move and act differently, but can also alter people’s perceptions of situations. Loud, fast-paced music makes people move faster, while gentle, slow-paced music makes people slow down.
Before you pick your soundtrack, decide whether you want your event to buzz with excitement, or be a more relaxed environment for your attendees. Are you hoping to increase sales at your event with impulsive and spur-of-the-moment purchases, or encourage your attendees to listen attentively to talks? Perhaps you want to boost the confidence and mood of your audience?
Addressing how you want your guests to act and feel at your event could enable you to create the perfect playlist.
Consider your event space
It goes without saying that music being played in a small lobby will sound completely different to how it sounds in a great hall with high ceilings. Before your event, test the volume of the music in all areas of your venue, bearing in mind the footfall you’re expecting and the activities that will be taking place in each room. You’ll need to ensure that the levels aren’t too high and piercing, and that volumes are adjusted according to the size of the space.
Keep the music on-brand
Every good brand is built on passion, and music is no different. Regardless of the genre, passion can be heard and felt though the artists, which is why music can so easily evoke inspiration when paired with a brand at an event. Whether it’s your brand or a brand you’re working with, make sure your playlist reflects the personality and identity of the brand in question. Music is an extremely emotive medium- your guests may relate a song with your brand for years after your event, so choose wisely!
Choose a great sound system
You may have chosen the perfect playlist for your event, but use the wrong sound system and you might as well not play music at all! The sound system will be a key component for your event- not only for music, but for speeches and announcements too.
Most venues already have sound systems installed, but if not, you’ll need to let a supplier know the number of attendees you’re expecting, the floorplan of the venue and the room layout to ensure they can provide the best sound quality for your event.
Here at The Brewery, we have been partnered with AVC Live since 2013. Armed with both the knowledge of The Brewery’s layout as well as AVC’s advanced technical knowhow, we can create exceptional audio-visual design, tailor-made to suit your event.
If you’re looking for an event space and an outstanding audio-visual setup, whether it is for a conference, award dinner, a product launch, or any other event, make an enquiry today.