5 Tips for playing music at your corporate event

 

Think of corporate events, and music may not be the first thing that comes to mind. However, parties aren’t the only events which come alive with the addition of music- whether that be a DJ, a live performance, or a playlist. All business events, from awards dinners to conferences can benefit from a well-considered soundtrack to set the mood- whatever that mood may be!

Here are some points to take into consideration when choosing the music for your business event.

Keep it subtle

At a business event, background music tends to work best. You’ll want your guests to hardly notice the music so that it doesn’t become a distraction and discourage social interaction, but manages to smooth over any busy background noise. Instrumental music works particularly well at business events, enhancing the atmosphere and providing the perfect transition during breaks and pauses in the line-up.

Set the tone

Music doesn’t just make for great entertainment- it also helps to influence people’s behaviour. Varying types and genres of music don’t just encourage people to move and act differently, but can also alter people’s perceptions of situations. Loud, fast-paced music makes people move faster, while gentle, slow-paced music makes people slow down.

Before you pick your soundtrack, decide whether you want your event to buzz with excitement, or be a more relaxed environment for your attendees.  Are you hoping to increase sales at your event with impulsive and spur-of-the-moment purchases, or encourage your attendees to listen attentively to talks? Perhaps you want to boost the confidence and mood of your audience?

Addressing how you want your guests to act and feel at your event could enable you to create the perfect playlist.

Consider your event space

It goes without saying that music being played in a small lobby will sound completely different to how it sounds in a great hall with high ceilings. Before your event, test the volume of the music in all areas of your venue, bearing in mind the footfall you’re expecting and the activities that will be taking place in each room. You’ll need to ensure that the levels aren’t too high and piercing, and that volumes are adjusted according to the size of the space.

Keep the music on-brand

Every good brand is built on passion, and music is no different. Regardless of the genre, passion can be heard and felt though the artists, which is why music can so easily evoke inspiration when paired with a brand at an event. Whether it’s your brand or a brand you’re working with, make sure your playlist reflects the personality and identity of the brand in question. Music is an extremely emotive medium- your guests may relate a song with your brand for years after your event, so choose wisely!

Choose a great sound system

You may have chosen the perfect playlist for your event, but use the wrong sound system and you might as well not play music at all! The sound system will be a key component for your event- not only for music, but for speeches and announcements too.

Most venues already have sound systems installed, but if not, you’ll need to let a supplier know the number of attendees you’re expecting, the floorplan of the venue and the room layout to ensure they can provide the best sound quality for your event.

Here at The Brewery, we have been partnered with AVC Live since 2013. Armed with both the knowledge of The Brewery’s layout as well as AVC’s advanced technical knowhow, we can create exceptional audio-visual design, tailor-made to suit your event.

If you’re looking for an event space and an outstanding audio-visual setup, whether it is for a conference, award dinner, a product launch, or any other event, make an enquiry today.

IMEX Blog: How VR is changing the face of the events industry

Ahead of her trip to IMEX 2017 Victoria Bell, business development executive, at The Brewery discusses how VR is moving from the world of science fiction into the real world and what this means for event professionals everywhere.

Most people will agree that when it comes to business, face-to-face interaction simply can’t be beaten. However, in a globally connected world, that simply isn’t always feasible. Rather than settling for more traditional forms of communication, Virtual Reality (VR) is creating the next best thing by immersing users in a virtually constructed replica of the real world. In Lehman’s terms, this means virtual venue tours, virtual venue styling and eventually, perhaps, even the first virtual event!

Starting at the very beginning of event planning, imagine conducting site visits in Beijing, Paris and New York all on your lunch break and from your office in Las Vegas. As is usually the result of new technology, it begins simply by saving us time and eventually expands to changing the way we live.

The technology requires a headset and ranges from the super simple Google Cardboard, which utilises a smartphone device, all the way to Samsung’s Gear VR which includes an inbuilt screen powered by Oculus. Having recently launched our own virtual reality venue tour, we can attest to its benefits having already seen a 20% increase in global business as a result.

Our new venue tour allows users to instantly jump into the virtually constructed grounds of The Brewery and navigate through all the venues spaces from your smartphone. Upon putting the headset on, users will be met with a high-definition, 360 degree view of the venue and can navigate the spaces via an interactive menu controlled solely by looking at a series of virtual tabs and pointers.

Although VR tours are impressive, what’s truly exciting is the future capabilities of virtual and augmented reality technology. The buzzword of the last few years, personalisation really comes into its own with virtual reality. Imagine tailoring an event to each individual in attendance, curating what they see when they walk in to a venue, what elements of an event are stressed and who they are connected with.

This could mean highlighting guests who have similar business interests at a networking event or virtual signage and directions to a specific stand at an exhibition, making the entire experience feel more personal and custom-made. Good events tell a story while creating a shared experience for attendees, and through VR, this is exactly what event organisers are set to be able to do.

By taking the first steps into the world of VR, our new virtual venue tour is our promise to stay at the cutting edge of event technology. The Brewery already has a well established reputation for state-of-the-art facilities and, as we introduce the next phase in technological advancement, we will ensure that we continue to be at the forefront of an every-changing industry.