Make an impact at your event with AR


Augmented Reality, or AR as it is commonly known, is changing the way people see events- quite literally. Offering a new world of opportunities for brands and exhibitors, by adding computer-generated elements such as video, graphics and sound to a person’s view of reality, AR enables event organisers to create a completely immersive environment for their attendees. Customisable, suitable for most businesses, and a sure-fire way to enrich the attendees’ event experience, AR is a tool which has the potential to make your event a big hit.

Better still, the latest innovations in mobile technology mean that more people have access to AR apps on their handsets, and there’s no need for headsets or trailing cables that we associate with similar tech, such as VR.

AR may be trending in the events industry, but how can it be utilised by event organisers to enhance the experience for their attendees? Here are just a few examples.

Take your attendees on a journey

By using AR, you can transport your attendees wherever you wish, without leaving the event venue! This is particularly useful when promoting a location, as seen in an instalment for Cambridge University which allowed visitors to the photo booth to ‘appear’ on campus, and even enabled them to walk around the venue.

Give attendees more information

Events and stands can get busy, so how can you give your attendees the opportunity to find out as much information as possible, without the need to speak to a representative? Certain AR apps can identify objects or sources at the event, and consequently unlock more relevant information online. This results in the attendees having a wealth of information at their fingertips that they may never have had the chance to see using their eyes only.

Encourage your attendees to visualize

AR is perfect for enabling your attendees to visualize something that isn’t physically there. Ideal for those exhibiting products that would otherwise be impossible to show or transport, brands can augment their products without the handling costs and transportation that would otherwise be involved!

Transform sponsorship opportunities

Anything is possible in an augmented world, which is incredible when it comes to sponsorship opportunities. Want a larger-than-life banner scaling across high, impossible to reach ceilings? This may not be possible, or practical, in reality but, with the use of AR, (almost) anything is possible!

Market your event with AR

Through the use of AR technology, you can market your event before, during, and after the event. Custom Snapchat geo-filters are ideal for promoting your event, appearing on your attendee’s social media accounts for 24 hours to promote your event in a really fun and interactive way.

Navigate attendees around your event

No matter how good a map is, sometimes navigating your way around a busy event can be challenging, and if a last-minute change means a stand has to move, what use is a map anyway? Indoor GPS technology for large events is just around the corner, meaning AR technology can be utilised to navigate your attendees around an exhibition, complete with virtual signage!

The Brewery is ideal for tech-based events where large numbers of delegates need to connect via handheld devices, and we’re proud to offer unrestricted bandwidth throughout the venue, making it the perfect space for any interactive technology or product demonstrations. So much is possible with AR technology, and The Brewery is the perfect event venue to execute your vision.

If you’re looking for the perfect event space in London, contact us today.

4 tips for planning an exhibition or trade show

It’s no secret that planning an exhibition or trade show can be a stressful process. From securing the right venue to ensuring you attract enough exhibitors and attendees, planning a large-scale event can present a few hurdles along the planning process.

That being said, providing you are well organised and give the planning plenty of time, an exhibition can be extremely valuable, and encourage a wealth of new relationships and success stories.

Here are our top four tips for planning and organising a successful exhibition or trade show:

1. Timing is everything

Picking the date for your exhibition or trade show will dictate everything that comes after, so this should be at the top of your list of priorities. You’ll need to choose a time of year that is likely to attract the largest number of attendees, so avoid busy periods such as the summer holidays and over Christmas. You’ll also need to think about your suppliers and when they may be busy- many suppliers will have already committed to other events such as weddings, so avoid peak wedding season.

2. Get the venue right

Once you have your date, you’ll need to find the perfect venue to hold your expo. There are so many factors to consider, so bear in mind the following as a guide:

Accessibility: The location of your venue is so important when it comes to attracting attendees. Ensure that there are accessible links to public transport and that they can travel there easily by car, rail or plane. (Remember, it’s likely that some of your attendees will be travelling from overseas!)

Your attendees and exhibitors will also appreciate your venue being centrally located near restaurants and other amenities, as this will maximise the potential to network into the evenings.

Suitability: Ideally, choose a venue that can adapt to your vision, as well as align with the image you are trying to project. Consider your sponsors too- will there be any other events going on that may clash with any of the brands involved? Can the venue brand the event for you?

Accommodation: Make sure that the venue has plenty of accommodation close by, preferably within walking distance. This is important for the exhibitors in particular, who may need to attend your event over a number of consecutive days.

Facilities:  To make sure your event runs smoothly, before booking a venue, check that it has all the facilities you need. This includes audio-visual equipment, breakout areas, and a good wi-fi connection. You should also ask whether there will be any technical support during the event.

Catering: Although most venues will provide onsite catering, make sure they can accommodate special dietary requirements and allergies, as well as providing a bespoke menu. This will really set your event apart from the many others that your attendees are likely to visit.

3. Publicise well

Good promotion is key when planning a successful conference or trade show. It’s likely that your target audience are inundated with hundreds of other event invitations, so you’ll need to work hard to draw them into yours. Utilise social media using Twitter and Facebook and ensure your registration is simple. Try using hashtags to promote your event- good hashtags are short and include the year of the conference. Share news about your upcoming event in regular blog posts, and make sure you leverage your sponsors at every opportunity.

4. Get feedback

While in the planning stages of your event, you should be thinking about how you can get feedback on the day so that you can improve the next time round. For years, surveys have been common place after events have finished, but consider live polls on the day, or set up a QR code to a short survey at the event to get instant feedback.

The Brewery offers a versatile exhibition venue, located in the heart of London. With a number of both large and small rooms, each has a different capacity to facilitate an exhibition of any size. Not only do we offer a dedicated exhibitor co-ordinator to assist you with the planning, we can also provide a specially designed exhibition menu, as well as AVC audio-visual support and promotional staff to ensure everything runs smoothly.

If you’re planning an exhibition or trade show, get in touch with us today to see how we can help you bring your vision to life.

How to create an industrial style wedding


The industrial wedding trend has been hugely popular in recent years; ideal for stylish, modern couples who want to show their individuality and break free from the more traditional venues and themes. Industrial style weddings are great for those wanting to get creative and put their own stamp on the day, and are equally as effective as a setting for a more minimalistic theme. Here are our tips on how to create the perfect backdrop for a wedding which, whichever style suits, exudes industrial chic.

Choosing a venue for your industrial wedding


Industrial design bulbs


The beauty of an industrial wedding is the freedom it gives you when picking a venue. There’s no need to stick to the traditional venue options, as unusual spaces and unique locations are the best choice for this style of wedding. Think empty warehouses, galleries, factories and loft spaces- these locations work as the perfect blank canvas to add your own personal style, and often feature great characteristics such as exposed brick walls, industrial lights and metal pipes which make for perfect photo opportunities. Try to avoid venues which are too ornate- the more simplistic the better when it comes to this trend.

Many industrial locations are available for ‘dry hire’, which means you’ll need to organise everything apart from the space, including catering, furnishings, bar and decorations. There are, however, venues which offer an industrial space but can also take care of everything else too, for a much more stress-free wedding planning experience!

Industrial wedding décor



When it comes to decorating your wedding venue for an industrial theme, anything goes. Mix and match your decorations for a real quirky feel, or keep everything simple for a minimalistic, clean look.

Using metals throughout your décor will really bring your theme to life. Think mis-matched candlesticks and metal table numbers, which will really help to tie the whole theme together. Introduce copper to your décor for an edgy but very fashionable take on the industrial trend.

Strings of lights look breath-taking in industrial spaces, but rather than pretty, twinkling lights, opt for Edison bulbs, which will fit the theme perfectly. Drape them above the dance floor, or create a stunning backdrop by covering an exposed brick wall.

The best colour schemes for an industrial wedding



Understated colour palettes work best for industrial weddings- pale pinks, pastels and ivory create the perfect contrast to the industrial, unpolished setting. If you want to add a punch of colour, using a single shade such as yellow or magenta will add a modern and stylish ‘pop’ against the more rustic backdrop.

Using lots of greenery and foliage throughout the venue is an easy way to introduce a botanical vibe, whilst maintaining a simple and modern look which will complement your chic, industrial theme.

Industrial weddings at The Brewery

Occupying the site of the former Whitbread brewery, The Brewery is an obvious choice if you’re looking to organise an industrial themed wedding. Licensed to hold civil ceremonies in every room, choose the Porter Tun with its exposed timber roof and brick walls, or The Smeaton Vaults which was originally used for storing beer and is complete with copper pipes around the walls. Each room offers unique features which really set the venue apart from the rest. Not only is the venue truly unique, we also have a dedicated wedding planner at hand to take care of every detail of your day, no matter what the theme!

If you’d like to find out more about hiring The Brewery for your wedding, get in touch with us today.


Build a stronger team this year- Host a corporate team building day


Team building days can be the perfect way to discover new ways of working outside of the office. The Brewery can be an ideal venue for a day like this, thanks to the number of state-of-the-art services and features we can offer to help make your team building event unique and interesting for everyone involved.

Audio-visual facilities


Wall with projected lights

If you really want to wow your guests and have them leave your team building event with a lasting sense of inspiration, audio-visual effects may be the way to go. These effects can be anything from visual presentations, video walls and slideshows to light effects, branding and audio equipment for speeches and talks.

At The Brewery, we offer all these services and more with the flair that makes us an AVC Live audio-visual partner. Each of our rooms comes with complementary DB audio PA system and Wi-Fi, and we also offer the hire of equipment to help you achieve your desired visual effects, such as LED screens in a number of shapes and sizes and microphones, to name a few.

A team building day needs to bring people together and get them talking. Visual effects can turn a good day into a great one by engaging an audience beyond words, through the mediums of video and sound.


A subtle way to make a difference to your team building event is through the use of music. No matter what activities or workshops make up your corporate team building day, from icebreakers and quizzes to themed nights, music can make all the difference. It can set the tone of an event, up-beat, motivational, calming or any number of other moods.

What’s more, music can fill any awkward pauses that can occur in between or even during the day’s activities, helping to relax your team and tie the day together.



The Brewery Room Decoration

If you really want to go all out for a team building day, why not theme an event and get everyone involved with an activity like a murder mystery or a fun-filled circus? A team building day needn’t be filled with sitting around a table, if you prefer, it can be more like a social meeting where different departments and teams can mingle and get to know each other outside of an office.

With our fantastic team of event design specialists, we’re able to make whatever event you envision a reality. Our award-winning venue has already provided the venue for a number of fantastic themed events, such as a Polynesian paradise summer party, a Journey to the Moon, and many more. We’d love to add your team building event to the list. Check out all our themed event photographs on our Flickr profile.



Audience during a meeting at the brewery


A team building event is only as good as the team that attends it, so the last thing you want is incomplete attendance. One way to ensure a full house is by choosing a well-known location for your team building day with excellent transport links, both by bus and train, in a central part of the country so that it’s easy to reach, no matter where you’re coming from. It’s also important that the venue isn’t dull, since your team will be spending their day there and won’t want to stare at the same white wall all day.

London is the capital city of the UK for a reason, as it is the place where people come together from all over the country. By holding your team building event at The Brewery, you will be able to offer great access links and a venue that’s steeped in history and culture, with a number of interesting design features to add to the character of your event.

Food and drink

If you’re organising an event that’ll last more than a couple of hours, your attendees will definitely get hungry at some point. Food at The Brewery is designed with your guests in mind. Since it is often one of the most important parts of an event, it’s crucial to make sure that the food stands out.

At a team building event, food also gives attendees something to talk about and make conversation. Our award-winning chefs will create a menu that is tailored to your event and requirements.

If you’re looking to hold your team building event at The Brewery, take a look at our website to find out exactly how we can help you create the perfect event for your attendees and build a stronger team this year.