Everything you need to know about serving wine at your event


When planning an event, especially one that involves food and drink, you want to feel as though you’re treating your guests to something special, and that the event is memorable for all the right reasons. We’ve discussed many times the importance of food at an event, and wine is equally as significant if you’re looking to impress your guests. Here’s our guide on how to ‘wow’ your guests with your wine selection at your next event…

How do you pick which wine to serve at an event?

Picking wine for an event can feel like a big job – with so many beautiful varieties, how can you choose a crowd pleaser? Generally speaking, it’s a good idea to pick at least one red wine and one white wine. Although popular choices such as Chardonnays and Merlots are people-pleasers, they’re not always the best option for big events, as they can overwhelm any hors d’oeuvres you serve and can be tricky to pair with lighter dishes. Instead, go for a wine that can served with all kinds of food, such as a Sauvignon Blanc and a Pinot Noir.

Which wines should be served first?

If your event involves food, you’ll certainly need to set some time aside to plan what wine you’d like to serve, and at which point. It’s a good idea to select your wine the same time you select your menu choices to ensure that it enhances the flavours of the meal, and vice versa. Your caterer should provide you with some valuable food and wine matching advice to help you get it just right.

As well as considering your menu, you should think about the best times at which to serve your carefully selected wine choices. Here are a few pointers:

• Avoid serving a powerful wine such as a Bordeaux before moving onto a lighter wine such as a Pinot Noir. You should go from light to full-bodied, as otherwise the tannins will stick to your palate and neutralise the more subtle aromas from the second wine. This is the case with white wines, too!
• There’s an exception to this rule when it comes to Champagne, which is always a hit and can be served before, during, or after a meal.
• As light-bodied wines should be served first, whites and rosés should come out before the reds, as the aromas of the fresher flavours need a clear palate to be tasted and enjoyed as they should be.
• Serve younger wines before serving aged wines later in the evening. This is simply because the beautiful aromas and flavours of older wines may be hard to live up to after they have been sipped!

How much wine will you need to serve at your event?

A good rule of thumb to make sure you have enough wine to last a meal is to assume that each guest will drink between half and three-quarters of a bottle each. If wine is also being served with the cocktails before dinner, then double that amount. It’s also important to remember that people tend to drink a smaller amount of red wine than they do white, so consider stocking up with a few more cases of white.

How should you serve wine at an event?

From the temperature of the wine to the vessel that it’s served in, there are lots of factors that could affect the taste of your carefully selected wine. Follow these rules to make sure it tastes just as good as you intended:

• Serve big reds such as Cabernet Sauvignon and Bordeaux at 18° to 20°C, medium-bodied reds such as Merlot and Pinot Noir at 15.5° to 18°C and light-bodied reds such as Bardolino at 13°C. When it comes to whites, pretty much all of them, including Chardonnay, Chablis and Pinot Grigio, should be served at 7° to 10°C. Sparkling wines and rosés are best enjoyed nice and cold, at around 4°C.
• Wine should be poured into a glass that is no more than two-thirds full. This allows room for the wine to be swirled, and the aromas to be collected in the top half of the glass, which makes for an entirely different wine-drinking experience!
• There’s nothing worse that having to wait at the bar to be served, especially if it means your guests may miss out on parts of the event. Make sure you have at least two bartenders for every 100 guests.

Here at The Brewery, we understand the significance of excellent wine at an event. That’s why our sales team are trained with the Wine and Spirit Education Trust to ensure they’re equipped with everything they need to know about serving and selecting the best wines, cocktails and beers at your event.

All of the wine served at The Brewery has been hand-picked from suppliers of different sizes, whether large or small boutique growers, from all over the world. Not only that, we also travel back to the source to take a look at how the wine is produced, and to be sure that only the best wine is selected for our customers.

If you’re planning an event, contact us to find out how we can impress your guests with menus from our award-winning chefs, and our selection of delicious global wines to match.

5 essential apps for event planners

Event organiser app

If you’re an event planner, or have ever organised an event for that matter, you’ll know how much time and effort goes into making everything come together.
Whether you plan events on a daily basis, or are just involved in managing a one-off gathering, you’ll be pleased to hear that there a plenty of apps out there that can make the event-planning process that little bit easier. Here are 5 apps you need if you’re planning an event…

1. HelloCrowd

We’ve talked time and time again about the importance of social media in the run up to your event, so why not create your own event-specific social network? HelloCrowd allows you to create your very own private social network where you can easily communicate with your attendees. You can share photos, videos and links, and just like many other social network platforms, users can like and comment on posts.
Better still, when the big day comes, you can display the feed on big screens to get more people talking. Ideal for encouraging interaction and engagement during your event, you can use the app to create live polls, as well as providing your guests with handy features such as schedules, maps and attendee profiles.

2. Trello

Described as ‘the business version of Pinterest’, Trello is the perfect space to organise your event project collaboratively with the rest of your team. You can share project notes, to-do lists and documents all in one place so you can collaborate in real time with any many team members as you wish. You can even make a ‘team board’ which quite literally gets all of your team on the same page!

3. Boomset

Thanks to apps such as Boomset and the ever-evolving use of tech at events, more painstaking tasks can now be automated, freeing up more time and budget for other areas. Designed for planning larger events, Boomset is an app which can handle guest lists and registration before the event, check-in and badge printing (amongst a whole load of other capabilities) during the event, and reporting and demographics once your event has closed its doors.

a group planning an event

4. Sli.do

We all know the importance of guest feedback. Getting insights and interaction from your attendees is crucial in improving on your event year after year. It’s also essential to do this quickly – leave it too long and your audience will already be thinking about the next event in their busy schedules. Sli.do makes it easy for you to get feedback quickly after your event has finished. Set some questions for your audience and give them a unique code so they can also ask and answer questions of their own.

5. Mention

Social media promotion plays an integral part in event planning, and you need to keep on top of what is being said when promoting your event. Mention is a social media monitoring tool that allows you to both see who’s talking about you on social media and engage with discussions right from your Mention dashboard. The tool also has the ability to find relevant social influencers to reach out to, will provide you with custom reports and analytics, and assign tasks and collaborate with the rest of your team.

Whether you’re holding a conference, a meeting or an exhibition, we know how important it is to be organised at every step of the event planning process. From the moment you enquire about any of our event spaces here at The Brewery, a dedicated co-ordinator will be assigned to you as a point of contact, and will help you with all of your questions, whether they be about the food and drink, or the audio equipment.

If you’re planning an event, whatever the size, get in touch with us today to find out more about our unique and versatile venue.

How to plan a Royal Wedding of your own

Tiara for a future royal weddingIn just a matter of days, on Saturday 19th May, people all around the world will be tuning in to watch Prince Harry and Meghan Markle tie the knot in what will undoubtedly be a lavish affair at St George’s Chapel in Windsor.

There has been lots of speculation about the details of the wedding, and although few of these details have been confirmed such as the florist, Philippa Craddock, and the cake maker, Claire Ptak of Violet Bakery, we’ll have to wait and see which traditions the couple have included in their big day, and which they have decided to abandon.

However the wedding of Harry and Meghan plays out, there’s absolutely no doubt that the occasion will be a spectacular one, much like royal weddings of the past. Known for their extravagance and grandeur, there are certainly a few traditions that can be incorporated from a royal wedding into a wedding of any size, without the need for regal titles!

Want to know how to integrate some of these elements into your own special day? Here’s how to plan a royal wedding of your own…

Reflect a family tradition in your flowers

Included in every royal bouquet since the wedding of Queen Victoria, myrtle symbolizes good luck in love, and it’s likely to appear in Meghan’s bouquet too. Including a flower with some significance, whether it be a family favourite or one that means something to you as a couple, is a lovely but subtle way of incorporating tradition into your special day.

Go for classic style

Ever since Queen Victoria wore a white wedding gown back in 1840, every royal bride since has followed suit – along with pretty much every other bride! It has also become customary for the bride’s dress to include lace of some kind.

Although we still don’t know what dress Meghan will choose (although it’s been reported that she’ll be wearing a Ralph & Russo gown, the designer of the dress she wore for the engagement shoot), we’re fairly certain that it will reflect the classic and elegant styles of those worn in previous royal weddings. Meghan herself commented, “Classic and simple is the name of the game, perhaps with a modern twist. I personally prefer wedding dresses that are whimsical or subtly romantic”.

If you’re keen on reflecting the elegance of a royal bride, a sparkling tiara is sure to set off your look. Another royal tradition, the bride is likely to wear one of these beautiful family heirlooms on the big day.

Wedding flowers

Make a donation to charity

It’s no surprise that Harry and Meghan won’t have a gift registry and have instead asked the public to donate to one of their designated charities. If this is something that you’d like to do on your wedding day, you can create your own gift list to help a good cause that is close to your heart.

Pick an impressive venue

It’s no surprise that royal weddings are often held in beautiful, historical buildings. As we know, Harry and Meghan will be getting married in the beautiful St George’s Chapel, Kate and William’s ceremony took place in Westminster and Charles and Diana got married in the stunning St. Paul’s Cathedral. As beautiful as these venues are, many of us don’t have the option to wed in such grand surroundings – but that doesn’t mean that your location will be any less ‘royal’!

The Brewery is a fairy tale setting with a fascinating history which makes for a wedding fit for royalty. Even so, that Kings and Queens themselves have visited the rooms and the beautiful cobbled courtyard.

If you’re looking for a wedding venue fit for a King and Queen, contact us today to find out more about how we can make your dream a reality at The Brewery!


The Brewery wedding venue in London
The Brewery – an amazing London wedding venue.

And the winner is… The Brewery!: The ultimate awards ceremony venue checklist

A grand celebration of achievement, talent and success: award ceremonies aren’t just your average event. For the event organiser, that means one thing – they need a special level of planning, too! You’ll want your attendees to feel as though they’re part of something important, even more so if they’re nominees, and that the event acts as a worthy reward for all their efforts and hard work.

So, what do all successful awards ceremonies have in common? The answer; A great venue. The setting of your awards ceremony is important – you’ll need to consider everything from the catering to the lighting, which should all result your ceremony having the ‘wow’ factor. The most suitable venue for your awards ceremony should include everything you need to impress your guests.

To make the process that little bit easier, we’ve compiled a checklist of things you’ll need to consider when looking for a venue for your awards ceremony.

1.      What is the capacity?

Once you have your guest list in place, you’ll need to consider the capacity of the venue, and whether it can accommodate all of your guests comfortably. Some venues, such as The Brewery, are able to offer some additional smaller spaces which can be used as press or VIP areas, which can offer some welcome extra space.

2.      How convenient is the location?

As with most events, the location of your awards ceremony is key to great attendance. Make sure you understand the demographics of your guests and choose a venue that is central and easily accessible by public transport.

3.      Is the catering appropriate for an awards ceremony?

There are two big reasons to make sure you hit the nail on the head with your food at your awards ceremony; although your event is primarily about honouring the winners, your guests will expect the food and drink to pay a big part, too. Award ceremonies are synonymous with great food, so providing anything less than spectacular may result in them being disappointed with the experience.

Secondly, awards ceremonies can be long! Provide plenty of food and drink to keep both engagement and energy high. As well as a venue with impressive catering, consider regular refreshments, as well as a bar – how else are your guests going to raise a celebratory glass for the winners?

4.      Does the format of the space work for an awards ceremony?

Just because a venue is beautiful, it doesn’t mean that it’s functional! The requirements of an awards ceremony are quite specific – the layout will need to accommodate a stage, a podium, and room for a seated dinner.

5.      Are the facilities up to scratch?

For total peace of mind, choose a venue which offers more than just a space. You’ll need to ensure that you have a main point of contact who can assist you with your planning, and most importantly, top-notch audio and visual facilities and support. What is an awards ceremony without great sound and lighting?

6.      Does the venue offer event design?

You’re going to want to create a sense of theatre for your awards, so make sure your chosen venue is able to provide or support creative event production. Whether it’s an awe-inspiring set or some impressive lighting, considering event design in your planning will guarantee a spectacular evening.

7.      Does the venue have the ‘wow’ factor?

To make your ceremony feel like a magnificent affair, you should consider a venue that is out of the ordinary to create a lasting impression. Choosing somewhere a little unusual, or with some historical significance, will provide your guests with a truly unique experience that they are unlikely to forget.


If you’re looking for a venue to host your awards ceremony, The Brewery can offer everything above, and so much more. Located in the spectacular 18th Century Whitbread buildings and easily accessible by public transport, The Brewery comes alive at special events.

The layout couldn’t be more ideal for an awards ceremony – the high ceilings and clear floor space means the views to the stage are completely unobstructed, and in the summer months, the 18th century cobbled courtyard offers an idyllic al fresco dining area.

To find out more about why The Brewery is the perfect setting for your awards ceremony, download our Awards & Dinners brochure, or get in touch with us today.