June 2018 - The Brewery

Celebrate the summer in a traditional English garden

With the glorious weather upon us, there’s no better place to enjoy the sunshine than out in the garden. If you’re looking for a location to truly celebrate the summer, why not join us in our own personal courtyard garden at The Brewery for a summer party?

Our large, open courtyard is the ideal location for our parties, and like previous years, we’ll be welcoming our guests under the cover of a stunning glass marquee. We love nothing more than celebrating the summer at The Brewery so to help us really get in the swing of this season, our summer party venue has become a quintessential English country garden.

The Brewery Summer Garden Party

When you enter the marquee, you’ll be transported to an idyllic English garden. The space is filled with gorgeous foliage, from planters with lush plants and a wisteria-covered ceiling, to the abundance of summer flowers adding bursts of beautiful colour. The space will transport you away from the bustling London streets into a summer oasis right in the heart of the city.

Outside view of the Brewery Summer Party Venue in London

Our parties are already up and running, with a number of companies already having celebrated the summer in this lush and luxurious space. Why not join them and treat your teams to a garden party to remember?

Or if you’ve already booked, we hope you’re looking forward to your summer party at The Brewery. Here’s a little teaser of what to expect…

On arrival to our beautifully-blooming marquee, guests will be greeted with a cocktail. Our talented chefs will lay out a feast of a BBQ, accompanied by unlimited beer, wine and soft drinks to take you all the way to 9pm as the sun begins to set. As the night draws in, head inside The Brewery and carry on your party well into the night.

And don’t worry if the sunshine should fail to make an appearance, our glass roof will shelter you from the outside world so that you can continue your party without interruption.

If you’ve not yet sorted out the details of your company summer party, there’s still time to book at The Brewery. Ideal for companies of any size, all-inclusive packages are available for parties from 80-100. If you’d like to find out more about our 2018 summer parties, get in touch with us today – the marquees will be in place until the end of August!

The Brewery and Speakers Corner rip up the rule book at Knowledge Guild

On Monday evening, The Brewery and Speakers Corner welcomed more than 200 event professionals and entrepreneurs to the summer 2018 Knowledge Guild showcase. The latest installment in the popular series delved into how social change is affecting politics, equality, the workplace, the environment, brand interaction and customer transactions.

Titled “Putting Meaning Into Life: How generations are ripping up the rule book”, the event was compered by Georgie Barrat, presenter of The Gadget Show, who was joined by an impressive line-up of speakers to discuss how millennials and generation Z are challenging us in new ways.

Professor Noreena Hertz explored the science and statistics behind these generational changes and educated the audience on Generation K (those born between 1994 and 2003). Shockingly, she commented that 60% of people over 40 trust big corporations to do the right thing, whereas only 6% of Generation K do. Noreena focused on what these young people value the most, from equality to climate change, and how employers can ensure that they create a motivating work environment for this generation.

Sam Conniff, an award-winning social entrepreneur, helped us understand why there are such dramatically changing outlooks amongst young people by introducing attendees to his new book, Be More Pirate. He highlighted that “change-making is trouble-making”, encouraging future generations to challenge conventions and look to the examples set by  every single statue in Parliament Square, who were all notable rule breakers.

Last to take to the stage was Johnny Cupcakes who explained how to capture the imagination of future generations and create meaningful connections with consumers. He told the audience about the story behind his ground-breaking t-shirt brand and how future minds need to use creative thinking to invent brand experiences that last. Ultimately, he inspired delegates to “do more of what makes you happy”.

At the end of all Knowledge Guild events, guests and speakers shared stories during a Q&A session. Before and after the panel session, attendees networked in The Brewery’s outdoor summer oasis, complete with two luxury marquees. Guests also enjoyed a drinks reception and a bowl food menu, designed by The Brewery especially for the event. Dishes included tuna tacos with smoked salt guacamole, tequila atomiser and lotus crisp and Cornish crab doughnuts with lemon aioli.

The Knowledge Guild is a partnership between The Brewery and Speakers Corner, offering a mixture of world-class speakers and exceptional individuals discussing pertinent topics in a panel discussion.

How to choose your wedding flowers

An incredible wedding flower display

Whether you choose simple button holes, or want to decorate your entire venue with blooms, flowers will more than likely play an important part on your wedding day. Able to transform a space, add colour, or become part of a theme that runs throughout your wedding, flowers are not only a traditional part of a wedding, but can also be used in so many ways to add a touch of personality to your day.

With so many beautiful varieties of flowers and an abundance of suppliers, and of course an endless stream of images and ideas online, choosing your wedding flowers can feel like a daunting task.

Here’s our guide on picking the perfect flowers for your wedding day.

When are you getting married?

Once you have a date set for your wedding, you can start slimming down the options for your wedding flowers, as seasonal flowers will not only look better and be of better quality, but will be a lot cheaper too. If you have a florist, talk to them about the best flowers available at the time of your wedding.

For example, peonies are in season in the UK from mid-May to early July but would have to be shipped in from elsewhere if you are getting married outside of the British summertime. Likewise, hyacinths, orchids and roses can be in season in the UK throughout the winter months.

What is the theme of your wedding?

It’s important to consider the theme of your wedding before you start looking at flowers or talking to your florist, as generally your flowers should reflect the style of the day. For example, light coloured blooms mixed with lush greenery and roses would be perfect for a romantic, ‘fairytale’ wedding, whilst a mix of brights add a modern pop of colour to a more contemporary theme.

The way in which the flowers are arranged also contribute to the style and theme of the wedding. Whilst lush arrangements of big, soft blooms are romantic and whimsical, cleaner and more minimalistic arrangements appear more modern. If you’re having a formal wedding, neater and more traditional flowers would be a good choice, but a more relaxed day would call for looser arrangements that are mis-matched for a more casual look.

What’s your colour scheme?

If you’re unsure of where to start when it comes to selecting your wedding flowers, your colour scheme can be a good place to start. There are some flowers such as dahlias, carnations, roses and tulips which are available in a range of colours, whilst blooms such as peonies and hydrangeas are a bit more limited in their colour range.

Your wedding flowers don’t have to be an exact match to the rest of your décor, but you should certainly try to pick shades which will complement it. Consider the colours used throughout the wedding, from the invitations through to the table linen and bridesmaid dresses and take a few swatches or photographs with you when you meet your florist.

Simple, beautiful wedding flowers on table at The Brewery

What would work in your venue?

Your wedding venue automatically sets the tone for your big day, so choosing flowers to complement the space is a brilliant way to make sure the theme is consistent. Weddings taking place in grand venues may call for lavish arrangements of roses, orchids and flowering branches in timeless shades of white and ivory. More rustic settings, such as barns, often suit a more ‘boho’ approach, so consider a more garden-inspired look with crates of pretty, wild flowers.

Think about the characteristics of your venue, too. Beams can be decorated with vines and foliage, and if your venue has candelabras they can be adorned with blooms. If you have opted to have your ceremony in a large room with high ceilings, it’s a good idea to fill the space with large arrangements that won’t get lost, whereas ceremonies taking place in a registry office will need to be much smaller, and easy to install and take down in a short time.

If in doubt, chat to your venue about what flowers have worked well in the past, and you may get some inspiration from discussing some the weddings they have held there previously. No one will know what works best in their venue than the venue themselves, so ask them as many questions as you can before making the appointment with your florist.

Here at The Brewery, we work closely with florists at Hybrid, a London based studio with a fantastic reputation for their innovative floral design. Before creating your bespoke wedding package, our wedding planner will listen to your individual requirements and can source anything from flowers to entertainment.

With an emphasis on originality, The Brewery is located in the heart of London and boasts a range of unique and adaptable spaces, full of character and each available to host your wedding ceremony and reception. For more information about planning your big day at The Brewery, get in touch with us today.

4 things to consider when planning an international event

Despite the digital age we live in, face-to-face conferences and events still bring in attendees and speakers from all over the globe and, if anything, the digital landscape makes it easier than ever to bring in international crowds. Though attracting attendees from around the world is possible, organising an international event comes with its challenges. Here are four things to consider when planning an international event.

1. Timing is key

When organising a local event, it’s easy to take things for granted. If you’re planning an international event, you may be faced with a few hurdles. Allow extra time that may be needed to tackle language barriers (you may need to translate contracts, negotiations and paperwork), and remember that some countries may move at a different pace to what you’re used to. Think about timing when it comes to your attendees too – they will need extra time to sign up for an event overseas, so open registration as early as possible.

 

2.      Location is very important!

As tempting as it may be to host your international event in an up and coming location in an emerging market, choosing a venue which is both well connected and affordable to travel to will ensure you attract good numbers. Consider a venue close to an international airport, as well as train stations for those travelling from less further afield. It’s important that your chosen venue has plenty of hotels and restaurants within a walking distance – put yourself in their shoes and consider what you’d find useful after hours of travelling!

Make the journey as hassle free as possible – with the events industry thriving, your guests are likely to have a busy schedule, so don’t put them off your event by hosting it in a venue which is challenging to reach. To elevate any stress that might come with travelling, consider providing your attendees with a travel checklist, any information about local laws and customs, and use an app to keep them updated with travel updates and flight information.

3. Offer something special

As we’ve previously mentioned, the events industry is booming, and your attendees will no doubt have plenty to pick and choose from. Therefore, it’s important that you’re offering as much value as possible, especially if attending means travelling from overseas.

Invest in key influencers to pull in crowds and invite speakers from a range of backgrounds to cover a variety of issues. Don’t just stick to big name keynote speakers – think about other areas such as marketing, media experts and investors too. These days, people are looking for more value from events than ever before. Be forward-thinking and think about holding workshops, networking sessions and ensure your attendees are connecting.

4. Plan your schedule carefully

When planning your event schedule, take into account where your attendees are travelling from. It’s a good idea to start your event the day after their arrival to give them a chance to rest and settle into their surroundings after what may have been a long journey. Arrange a casual gathering such as a cocktail hour at a hotel where your guests can attend if they would like, network, get in the spirit, and retire to their room when they feel like it.

On the day, or days, of your event, a staggered, mixed schedule is best. Break the agenda into a morning session with a mid-morning break, followed by a lunch break and an afternoon session with another break mid-afternoon.

When it comes to serving meals, be considerate of where your guests originate. For example, in South Europe and the Middle East, dinners are not usually served before 8pm, and leisurely lunches are more leisurely than they are in the USA or Asia.

 

If you’re looking for a dedicated event venue in which to host an international event, take a look at what The Brewery has to offer. Our beautiful, historical venue in the heart of London offers so much more than your typical events venue. Just a 15- minute walk from thriving Shoreditch and less than 10 minutes from Liverpool Street, Moorgate and Barbican underground stations, The Brewery is within easy reach of transport links and we’re proud to provide exquisite food and drink, exceptional technology throughout, and plenty of nearly accommodation.

To find out more about hosting an international event at The Brewery, get in touch today.