July 2018 - The Brewery

The Brewery channels 60s Las Vegas with Golden Palms Lounge and Casino Christmas packages

This Christmas The Brewery, on London’s Chiswell Street, invites guests to experience the bright lights of swinging 60’s Las Vegas, as the Golden Palms Lounge and Casino comes to the capital.

The themed packages, for between 40 and 1,000 guests, will transport party goers back to the hay-day of sin city with a glamourous backdrop, dazzling entertainment and a mouth-watering menu to match. Celebrating the grand opening of The Golden Palms Lounge & Casino, guests can sip on cocktails and hit the buffet before retiring to the lounge for an evening of festive celebrations.

Christmas party packages at The Brewery start from £125 +VAT per person and include:

Exclusive room hire

‘Golden Palms’ venue design

Entertainers on arrival

45 min sparkling cocktail reception

3 course meal or buffet with coffee and petit fours

5½ hrs of unlimited house wine, beer and soft drinks

Live band and after-dinner DJ

Complimentary cloakroom

Simon Lockwood, creative director at The Brewery looks forward to opening the Golden Palms: “We pride ourselves on designing and creating a bespoke story for each festive celebration and we’re delighted to be bringing the electric atmosphere of Las Vegas to the capital this winter. We always aim to offer guests something they’ve never seen before, coupled with the consistently high level of service they’ve come to expect from The Brewery and can’t to welcome guests, as we now say, for one month only, Viva Las Vegas!”

For more Christmas package information visit: http://golden-palms.co.uk/

6 unique giveaways to put in your event goody bags

An event goody bag with name tagGiveaways are not only always well received at events, but are also a valuable marketing tool if chosen well. Gift your attendees with something that is perfectly suited to your target audience, and it will forever act as a constant reminder of both your company and your event.

That being said, it’s no secret that the more traditional giveaway items such as pens and USBs are proving a little tired. If you’re looking to excite your guests with your giveaways, here’s our advice on how to provide some seriously impressive swag at your next event!

1.      Virtual gifts

If you’re on the lookout for a relatively new idea, why not consider virtual goodies to give to your attendees? Guests who have travelled far to get to your event will appreciate this space-saving concept, as they won’t need to carry cumbersome gifts around whilst at the event or travelling home. Virtual gifts also offer a great opportunity to promote your sponsors, as well as any products you are marketing. Why not provide e-gift cards, ebooks, apps or gift codes – and don’t forget to explain exactly what the gift is and how to redeem it!

2.      Reusable bottles

As you’re probably aware, plastic bottles and other types of single-use plastic are posing a massive threat to the environment, and in the UK over 35 million bottles are used every day! As people become more aware of this issue, reusable bottles are quickly gaining popularity, and make a savvy and eco-friendly choice for your next event goody bag. An affordable giveaway that is practical, kind to the environment, and can be branded however you wish, they are an excellent choice for a giveaway and are sure to go down well at your event. Why not enhance the guest experience and fill them with drinks so they are ready to use straight away?

3.      Unique snacks and treats

Here at The Brewery, we love food, and know just how powerful it can be to boost engagement at a conference or event. Rather than just providing a branded tin of mints, think outside the box and provide something to get your guests talking. As well as creating a conversation starter, providing a tasty treat will always go down well with a crowd of hungry conference-goers!

4.      Device chargers

If you’re familiar with organising events, you’ll know all too well just how much attendees depend on their phones throughout the event. Whether checking their emails, tweeting, making notes, or looking up their schedule for the day, it’s likely that their batteries will almost be drained by the time lunch is served. Give out phone chargers, and you’ll be popular with your guests! This means your attendees can engage even more at your event by staying connected, and they’ll undoubtedly use the charger again after the event has finished, so they’ll be reminded of your brand long after the event has come to an end.

5.      Seasonal items

Seasonality is unique in goody bags, because let’s face it, it can be expensive to order items that might not be used all year round. However, because seasonal items are so rare, it could be that the investment pays off if you opt for them in your swag bags. For example, if you’re hosting an event in the summer, you could provide your guests with bright flip flops and beach towels. Sure, these might not be used whilst at the conference, but think about the exposure your brand will get when these get used at the beach, or on holiday – who knows which country they will end up in!

6.      T Shirts

T Shirts will always be popular swag items at events. Think about it – how many times have you seen free T Shirts and not picked one up? However, think twice before simply printing T Shirts with your logo. Who will really wear that? Spend a little more money on getting good quality T Shirts and consider the print carefully. Think about the audience who will be attending and what sort of design they would appreciate – how about a catchy slogan, quote or a stunning design? The possibilities are endless!

 

When it comes to putting together your event giveaways, you should put in as much thought as you would when coming up with your marketing strategy. The underlying reason to providing something in a goodie bag is not just to offer a freebie, it’s to connect with your audience and making their lives a little better.

If you’re looking for the perfect venue to hold your next event, consider The Brewery. Located in the heart of London, it’s ideal whether you’re hosting a small meeting, or a conference for up to 1,000 people. Get in touch with us today to find out more!

How is artificial intelligence impacting the events industry?

Artificial intelligence is a growing technological advancement in an increasingly digital world, one that makes a huge number of things possible that weren’t previously. In the coming years, it’ll be hard to find an industry which doesn’t include some form of AI and the events industry is no different.

However, before you jump on the AI bandwagon, it’s important to figure out what aspects of the technology will actually benefit your events and what it will be able to solve. The role of AI is primarily that of a problem-solver, enhancing business processes so that you can make experiences even better for your customers.

Find out some of the ways that you can use AI, in 2018 and beyond, to benefit your events business.

Personalisation and recommendations

When attending a large-scale event, many attendees want to know which of the exhibitors, attendees and products they should prioritise. While previously attendees would fill out a manual form with their interests and hopefully be matched to the appropriate attendees and exhibitors, this was not only often ineffective but also tedious and expensive for the planners of the event.

In comparison, using an AI matchmaking engine can be a lifesaver in these situations. Not only are they able to use and interpret data from social media profiles, such as Facebook, Twitter and LinkedIn, so that they can find out the relevant interests of your attendees, they can also learn from the recommendations they have made – attendees can schedule meetings or highlight their disinterest in the recommendations – so that they can improve the experience next time.

Find out more about the potential of AI matchmaking for events by exploring one of the systems on offer – Grip.

Increase communication options

If you’re running an event but getting sidetracked by questions coming from your attendees or guests, you may want to consider something that takes the onus of answering all their queries or doubts out of your hands.

An AI run chatbot could be the solution to your communication problem. Not only can you design and develop a chatbot specifically for your event, chatbots are also tireless and can communicate efficiently with your attendees, making sure they receive the information and answers that they’re looking for.

Since chatbots don’t need an app or a website login to be accessed, your attendees can simply be signposted to from your event webpage or through any email communications. They are also able to personalise conversations through learning from previous interactions.

Improving translation

In previous years, an international event could cause translation issues. However, the development of artificial intelligence could make those problems a thing of the past.

Instead of human translators, a number of companies have been developing artificial intelligence translators which will be able to act as rudimentary translation devices, sometimes even functioning through headphones – such as Google Pixel Buds. While the cultural nuances of translation will mean that more complex translation may still need human translators, this new tool will greatly influence the events industry as it continues to expand its use.

Improve the ease of attending an event

If you’re running a large event with a few thousand attendees, the idea of organising ticket queues and check-in areas may fill you with dread. However, with new developments in AI, long waiting lines and delays could be eradicated, simply by bringing all ticketing out of paper and into data.

Using both AI and biometrics, facial recognition software will be able to speed up the check-in process exponentially since it can authenticate attendees and grant them access to the venue much quicker than a manual check in. While not yet available for the events industry, a number of companies are interested in developing such a system to make attendance much more streamlined.

 

If you’re looking for a unique, central venue in the heart of London which is suitable for events, both large or small, consider The Brewery. With our IT and audio-visual services, we’ll be happy to help you accommodate any AI technologies you’d like to use for the planning and organising of your event.

How to theme your corporate event

With so many corporate events in your attendees’ busy diaries, it’s important to make yours stand out from the rest. If you’re racking your brains trying to think of the best way to attract guests to your event, a theme may be the answer.

Sure, a themed event is nothing new, but get it right and you’ll not only attract high numbers, but you’ll elevate your brand too. A theme will give your event some structure, inspire your guests, encourage them to share their experience on social media, and ensure your event is truly memorable. Here’s how to set the perfect theme for your next corporate event.

Set your goals

Before making any big decisions, think carefully about the purpose of your event. What are your goals? Brainstorm with your team and consider exactly what you want to achieve, whether that be attracting new clients, or bringing together international teams. Are you rewarding your employees, or hosting for investors? All of these answers will help you decide what kind of vibe you’re going for, and which theme would best achieve this.

Remind yourself of your brand values

The first place to take inspiration from should always be your own brand. When you’re considering a theme, keep your brand values at the forefront of your mind. Does this theme reflect what your brand stands for?

Define your audience

You can’t pull off a good theme without a willing audience, so take a long hard look at your guest list. What is your main age group? Will this be a family event? Are you hosting for clients? Where are people travelling from? If you have had similar events in the past, this would be a good point to look back at feedback to get a better idea of what your audience want from an event.

Get inspiration from your venue

If you’ve already started planning your event, it’s likely that picking a venue was the first task on your list. A great way to pick a theme is to be led by your venue – not only will it keep the theme consistent, but a lot of the work will already be done for you! Think outside the box and consider unique, historic venues that could really enhance your theme, or industrial spaces that could be a blank canvas.

Don’t hold back!

The theme of an event should be obvious from the very moment your guests step through the door. This means paying plenty of attention to every single detail to make sure your guests are impressed. From décor, dress code, lighting, food and music – there’s simply no point in theming an event unless you can be consistent throughout and ‘wow’ your attendees. Opting for an event venue with their own Event Design team is a sure-fire way of ensuring your venue is transformed exactly how you imagined.

Excellent quality Corporate event menu items

Match the food

As we’ve already mentioned, your theme should run through every single part of your event – and food is an area which certainly shouldn’t be neglected. Choose a venue that it willing to serve a bespoke menu designed particularly for the event, after all, a standard buffet just won’t cut it if you’re going all-out with décor! Try reflecting your theme in your bar menu too – nothing tops off a theme quite like a couple of themed cocktails for your guests to choose from.

 

If you’re looking for a unique venue in the heart of London which is suitable for corporate events large or small, consider The Brewery. Along with our expert knowledge and experience, we boast award-winning chefs and a dedicated Event Design team who can help you transform our beautiful venue into whatever you imagine, whether that be a winter wonderland or masquerade ball! Want to find out more? Contact us today!

Getting the numbers right for your party or event

When organising an event or party, the first big hurdle is finding the perfect venue. While your search criteria might initially focus on how the venue looks and what services it offers, it’s important to also make sure you consider capacity so that you can fall in love with a venue that can also accommodate everyone you want to attend.

There are a number of things you need to consider with regards to capacity when planning for any event, small or large.

Capacity of the event venue

Whether the number on your guest list is single, double or even triple figures, you’ll need to make sure that your chosen event venue is suited to both your event and to making your attendees comfortable and able to enjoy whatever’s planned.

There are two options available when choosing a venue for an event where you are anticipating a large number of attendees. You can choose the venue first – for example, you could choose the Queen Charlotte room at The Brewery, which has a capacity of 160 guests (for a banquet) – and then fit your guest list around the 160 capacity that the room offers.

Or, you could set out your guest list first and then find a venue that fits the number of people you’d like to include. This way of doing things, while it can ensure that you’re able to have everyone at your event, can complicate choosing a venue since you’ll be limited in what you can look for.

While finding a venue for a smaller number, such as an anniversary party with less than 100 attendees or an exclusive business dinner, is likely to be less of a struggle, it’s no less important to find one that fits perfectly for your occasion. Choosing a venue that has a much larger capacity than your number of guests can lead to the event feeling either empty or lacking in atmosphere. Opting for  a venue that allows for a slightly higher number of guests than you want to invite can result in a relaxed and spacious affair.

Catering services

When planning an event, it’s important to remember that food is one of the most important aspects of the occasion. With this in mind, whether an event venue can provide catering services for your event, especially if you are inviting a large number of attendees, will be a key factor in which venue you choose.

If you’re thinking of having a sit-down meal, such as for a wedding reception or a business conference, you’ll need to make sure that the venue can cater for any dietary requirements your guests have, as well as providing a variety of food – no easy feat when you have a large number of attendees. In comparison, if you’re considering more of a buffet style menu, you’ll need to make sure that the venue can provide enough food for all your guests, or you’ll need to look for a separate caterer.

At The Brewery, we’re able to cater to all types of events and parties, creating a menu that will be tailored to your personal event with bespoke dishes and a sumptuous selection of flavours. No matter the size of your party, we’re more than happy to create a menu for all your guests. Find out more about the food and drink we can offer here.

Space for your event

The final big number cruncher when it comes to planning an event is making sure that each of your guests have space at the event you’re planning, whether a conference or wedding, and that means making sure they’re all seated when they need to be seated or able to be involved in any activities you’re planning without it feeling crowded.

While the capacity of your event venue will play a big part in this aspect of planning, it’s also important to make sure that you’re aware of how your event is going to unfold. Know in advance, before you look for a venue, what the plan of your event is going to be – are there going to be people moving around? Will there need to be space for tables and chairs? Are there going to be any entertainment features that require space?

In understanding these requirements, you’ll be able to pick a venue that not only has 500 capacity for your wedding guests, but also a little bit more so that you can all fit on the dance floor later in the night.

 

At The Brewery, we have a number of different venue spaces, ranging from 1000 capacity to an intimate 75 guest capacity, meaning that we can help you find the perfect space for your event. If you’d like to hold your event here, get in touch and we can help you sort out all the details.