August 2018 - The Brewery

Tips for styling a beautiful wedding reception

While the most important part of your wedding day is the ceremony itself, the place where your guests will spend most of the day is often the reception.

If you’re struggling to pin down how you’d like your reception to look, and what the best way to style it is, we are here to help. While style is an incredibly subjective idea, and your style will differ from other couples, the tips we’re about to give you will help you recognise what you need to focus on to make sure your reception looks exactly how you’d like and fits with your wedding theme.

Research your venue

First things first, when considering how you’re going to style your reception, it’s a good idea to research the venue you have chosen beyond what it looks like on a daily basis. Make sure to find as much imagery from the venue as possible, especially any images of previous weddings that they have hosted.

This will show you what has worked well in the past for the venue, and what aspects of previous wedding styles may appeal to your own personal style. You’ll be able to see the styles of their tables and chairs, how many tables can fit in the space, the tablecloths they used, and details about the table arrangements.

Beautifully presented wedding reception venue

Consider how you can work with the room’s décor

You’ll have chosen your venue because it suits you, is in a style that you like and believe will complement the style and aesthetic of your reception. Although, if there is anything about the venue that you don’t quite like, such as the carpet, or the wallpaper, you can style your event to draw attention away from those aspects instead of considering it a deal breaker.

For the carpet, focus on oversized arrangements to draw the eyes up and decorate high ceilings. For the wallpaper, make sure the style draws on bolder colours and more eye-catching details, such as quirky table centrepieces or display boards that cover the walls. Find out what would work well by taking photos and overlaying your details in a mood board before making any decisions.

Find out what the venue can provide

Many venues who host weddings and other events will often have their own events company that provides their tableware and chair covers. Find out what they provide and whether it will work for you. Many venues will have tablecloths of some kind, but it depends whether they’ll complement the style you’re going for.

Floor length tablecloths will hide exposed table legs and make sure that attention is focused on the pretty table top details and the floral centrepieces, as well as the other decorations around the room. Alternatively, if it suits your venue and style, you could opt for exposed tables.

Don’t forget the lighting

Whether you’re having a day event or one that stretches into the evening, you’ll want to make sure that the lighting at your venue complements the rest of the aspects of your reception. Make sure you visit your venue at the time of year and time of day that your reception will be held so that you can see what kind of light you’ll be working with. For a dimmer room, you’ll want to use stronger colours or metallics, whereas for a light room you can stick with blush and pale tones.

For a venue that doesn’t get much natural light, make sure that the lighting systems in place are complementary to the style you’re aiming for. At The Brewery, our rooms don’t rely on natural light to illuminate spaces. Our LED systems are tailored to enhance the mood of your event or fit a specific colour scheme so that you don’t need to worry about a dim room or bad lighting on your big day.

Incredible wedding venue lighting

Think outside the box

Creating an impact is a great way to make sure that your guests are talking about your stunning reception weeks after the event. Think outside the box when it comes to table centrepieces and key items: you could use almost anything as a vase – teapots, jars, bottles etc. – or could go in a completely different direction, eschew the vase of flowers and display your arrangements in birdcages or on top of a pile of books, or even nestled in hampers and boxes.

If you don’t want to use the provided, most likely neutral-coloured, tableware then you can really make a statement with a different coloured tablecloth or napkins. In the same way, instead of using plain glassware, coloured glassware can really stand out and draw the eye.

Remember some stylistic rules

When styling your wedding reception, there are a couple of rules of thumb that you should probably remember. Firstly, when arranging items, they often look best grouped in odd numbers like threes or fives. The reason for this is that it both echoes symmetry and also allows for them to be positioned with a central point. With tall items, position the tallest one in the middle and gradually decline the height as you move away from the centre.

Also, if you want to introduce a hint of a colour but don’t want it to be too overpowering, try including it in a few of the flowers in the table arrangements, or in the colour of the napkins. That way you can play around with how it is positioned to keep it subtle yet visible.

 

If you’re considering holding your wedding reception at The Brewery, and need some help with styling your event, our Event Design team would be more than happy to help! They understand the unique dimensions of our spaces better than anyone and can help to make sure your wedding reception is as beautiful as it can be.

How to make your event health-conscious

More people are focusing on their health and wellness than ever before. People want to move more and eat smarter, and to incorporate a healthy lifestyle into every aspect of their day.

These days, attendees at events expect organisers to provide them with improved options so that they can maintain their healthy lifestyle and habits. Therefore, events organisers need to adapt in order to offer health-conscious elements capable of keeping their guests on the straight and narrow.  Here are some of our favourite ways you can do that:

Choose the right venue

While this idea may initially suggest that you need to choose a venue with a gym or a multitude of health-based classes, it’s not essential. If your event is primarily focused on health and wellbeing, it may be better to choose a venue with these facilities so that they can accommodate all the activities or classes you wish to offer to your attendees.

However, if you’re just looking to include a couple of health-conscious activities or offer nutritious and healthy meals at your event, simply look for a venue that includes the amount of space you need or the right catering.

Create an active agenda

For modern and health-conscious lifestyles, staying still for an entire day can be difficult. If you’re holding an event for an active group of people, including some activity is a great way to maintain focus while also making the event fun.

If your event stretches over a couple of days, why not take some time out to explore your surroundings. If your event is situated in London, why not hire a bunch of “Boris Bikes” and take your attendees out to explore the city? Sightseeing is a fantastic way to both add some activity to your day and break up the event into manageable chunks.

If you want to add more activity to your event without heading outside, why not make things competitive? Set up a few exercise bikes and challenge your attendees to participate in teams, with a goal set up – whether that’s the fastest time they can set, the ability to power something, or even to make smoothies. Or why not go even further and set up an aerobics or dance class to get everyone moving.

Include healthy menu choices

Whether you’re planning on having your event fully catered or are simply going to provide food freebies for your attendees, keeping any food options healthy and nutritious is essential for a health-conscious event.

If you opt for a catered event, the first thing to realise is that health-conscious food doesn’t have to be limited to salads. Using locally sourced and nutritious ingredients can allow you to plan a menu that is far from dull. Beyond that, you can identify the nutritional benefits and details about the dishes being served so that your attendees can make informed choices.

If you aren’t planning on catering an event, offering snacks and drinks for your attendees can still be health-conscious and nutritious. Maybe include a fruit stand to help stave off any sugar cravings or give away protein balls or bars to keep people going through the day. However, if you’re buying products to give away instead of making them, always check the ingredients of the snacks. Avoid ones that include any additives and make sure to take into account any eating plans, allergies or intolerances.

You could even get in contact with health-focused food brands to offer a collaboration or sponsorship opportunity. Your event will be able to offer them brand exposure, and their contribution can help support your health-conscious agenda.

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If you’re looking for an event venue that can cater to your health-conscious event, look no further.  At The Brewery, we offer six different function rooms with capacities ranging from 75 to 1000 guests, and we are proud to provide the services of our award-winning chefs to help make your health-conscious culinary ideas into a reality. Contact us today to find out more about how we can help.

The Brewery Summer Party and Menu Tasting

On 8th August, award-winning events venue The Brewery welcomed 140 new and existing clients and agencies to the venue for a showcase focused heavily on their new food and drink offering.

Hosted in the venue’s two summer marquees, the first course was served picnic style with all the elements of the dish being placed on the table for guests to help themselves.

The next two courses were presented in a more traditional service style and comprised dishes including Mackerel with BBQ potato, charred cucumber, apple sauce, chervil, green oil and leek ash as well as Iberico pork belly with pineapple ketchup, parsnip puree, smoked carrots, purple octopus and dill oil.

Once guests had finished dinner they were taken to The Grubstreet Author for dessert and the after-party. The Cutting Room hosted a Champagne and fruit caviar bar as well as a live dessert station which saw The Brewery’s chefs start with an empty table and built it up with sweet treats as guests ate from it.

The Sample Room provided the main bar location in which guests were able to select any cocktail that they wanted, which was then created by the venues expert mixologists.

In The Pasteur Room a dessert canapés bar was set up with chefs personally preparing dishes for guests. This was complimented with a punch bar in which large glass pineapples we’re generously filled with a selection of vibrant and flavoursome alcoholic punches.

Menu

Lamb toastie, parmesan and truffle

Enoki mushroom, carrot, pepper, pickled ginger, mooli

Ssamjang, spring onion, walnut, burnt cucumber

Seabass ceviche, squid ink cracker, mojito sphere, lotus root

Mackerel, BBQ potato, charred cucumber, apple sauce, chervil, green oil, leek ash

Sourdough, liquorice or chicken butter

Iberico pork belly, pineapple ketchup, parsnip puree, smoked carrots, purple octopus, dill oil

How to use LinkedIn for your event

Making use of social networks when marketing your corporate event is a crucial part of gaining visibility and brand awareness from your audience online. However, one social network that is often overlooked when it comes to advertising and promotion is LinkedIn.

As the “business version of Facebook”, it would be easy to assume that using LinkedIn to promote an event would work in the same way as other platforms. However, social networks like Facebook are primarily for personal use, so may not be the most receptive channel for a corporate event. There are some features on LinkedIn that differ from other platforms that can help your event reach the right audience.

LinkedIn Logo

Use the LinkedIn groups feature

LinkedIn groups is a great resource for companies looking to foster and encourage discussion around a number of topics. If you’re planning on using LinkedIn as a platform both before and after your event, setting up an open group that’s connected to your company page can be a great way to get your attendees chatting and discussing the topics of your event both before and after it happens.

Since you can invite people to join your group, you can also use this feature to encourage users to join in your discussions and potentially gain more attendees for your event in the run-up. After the event, utilise your group even further by posting transcripts or videos of the speakers at the event or any photos that were taken.

Post promotional messages

Your LinkedIn company page is a great way to spread the word about your event since people who are interested, and in your audience, are going to be following your page for updates. Publishing a series of posts in the run-up to your event, such as announcements about speakers who will be attending your event, updates about what your event will be offering, and promotions about booking tickets and attending, will raise awareness of your event.

While it’s easy to lose posts in a cluttered daily feed, by posting multiple times during the period of time before your event, you’ll be able to increase visibility of your posts and increase the probability of more of your audience seeing them.

Reach people through direct messages

LinkedIn has three different message options to reach users; inMail, connection messages and group messages. Each can be used in their own way to reach a user, but all can work to increase marketing and visibility of your corporate event.

For users that you are already connected to, messaging them through inMail is a great way to start a conversation on the topic of your event. If you know that they’re due to attend, talk to them about the opportunities at your event. If they’re not already signed up, create a message that will promote the event and the benefits of attending.

For users who you are not already connected to, send a message about your event to accompany your invitation to connect with them. Make sure that they’re from the right industry and specialisation, otherwise they’ll think that it’s a spam message.

If you’ve already set up a group for your event, or you have a company specific group, message users in the group to advertise the event. Don’t promote it too frequently though as it could be considered irritating and may dissuade people instead of encouraging them to attend.

Add your event to the LinkedIn events app

The LinkedIn events application is a perfect way to publicise your event and invite people to attend. You can create an event listing in the LinkedIn Events application and ask people to mark whether they’re attending. Since LinkedIn identifies the industry and job titles of users, you can target certain people through inMail and reach out to them.

Making an event listing also means that your employees can publicise the event on their own personal LinkedIn accounts since the listing can be shared on their statuses. You can also share the event listing in any other groups that you are a member of.

 

If you’re looking for a unique venue in the heart of London which is suitable for corporate events large or small, consider The Brewery. Along with our expert knowledge and experience, we boast award-winning chefs and a dedicated Event Design team who can help make sure your event lives up to your promotion on social. Contact us today!

The Brewery appoints Blitz to bolster technology capabilities

The Brewery, the Grade II listed events venue on London’s Chiswell Street, has unveiled Blitz, a GES company, as their new in house AV partners. The technical event production specialists have been selected with a brief to enhance the venue’s audio-visual capabilities and manage the state-of-the-art technology infrastructure.

The new partnership, which will commence from 1 September 2018, will see Blitz utilise The Brewery’s advanced technology and digital infrastructure, to create showstopping AV experiences; from breath-taking projection mapping installations, to top of the range widescreen blending displays and flawless audio performances.

As well as audio-visual services, Blitz will assist clients with digital branding and digital signage opportunities helping event organisers increase exposure while maximising sponsorship revenues and increasing ROI. The partnership also brings a range of new services previously unavailable at the venue, including digital and interactive technology, registration and RFID tracking and live audience participation. This exciting new partnership recognises the changing event technology landscape and underlines The Brewery’s commitment to maintaining a cutting-edge digital offering that is fit for the future and creates engaging experiences.

James Varah, commercial director at The Brewery commented on the new appointment, “Design, production and technology are at the heart of what makes events at The Brewery such standout affairs. Clients are looking for bigger, more exciting productions as well as providers offering  an ‘end to end’ service, and we’re confident Blitz will do just that. We look forward to working with the team at Blitz to create incredible live event experiences for clients and their guests.”

Graham Pope, group commercial director at Blitz added, “Event audiences are more demanding than ever and organisers are under pressure to create bigger, better, more engaging events. Blitz totally understands and embraces the challenge – our reputation for innovation and unrivalled technical and creative expertise is what makes this partnership such a great fit. We are excited to be working with The Brewery – an iconic London venue, with a superb roster of clients and a shared ambition to deliver extraordinary events. We can’t wait to get started!”

Five things to do as soon as you get engaged

New engagement ring with diamonds

Congratulations if you’re reading this blog because, chances are, you’ve probably just got engaged! Time is going to feel like a bit of a whirlwind in the next few days and months – there’s a lot to do and a lot of people to see. While that could be overwhelming, we’d like to invite you to take a breath and consider just these five things to start you off on your journey towards your wedding to the person you love.

Tell your friends and family

So, there’s a ring on your finger and after the celebrations with your partner, you’re probably bursting to tell your close friends and family about your engagement. While it may be tempting to snap a ring selfie, the last thing you’d want is for your mum to find out about your engagement from someone on Facebook instead of from you herself.

Therefore, make a list with your partner of all the people you’d both like to tell and take a couple of hours to call, Skype or Facetime your loved ones to let them know about the happy event. If your partner has taken the traditional route of asking your parents for their blessing before proposing, you can guarantee that your parents are waiting by the phone for your call.

Ring maintenance

In the next couple of weeks, your hands are going to get a lot of visibility as your friends, family, colleagues and acquaintances all want a glimpse of your brand-new engagement ring. In terms of practicality, unless your partner was extremely lucky, or you picked out your ring together, it’s common for there to be some resizing needed. You don’t want it disappearing off your finger because it’s slightly too loose, or for it to be uncomfortably tight.

Also, make sure to add your ring to your insurance policy, or get specific insurance for it. While no one plans to lose their ring, if something were to happen it’s good to make sure the costs are covered.

Finally, and this is definitely a pampering opportunity, why not treat yourself to a manicure? If so many people are going to be admiring your ring, the last thing you want is chipped nail polish to detract from its beauty.

Discuss a wedding budget

While you don’t need to start making any decisions yet, or even start planning much, it’s a good idea to at least have an idea of your budget so you know what kind of wedding you’d like to have.

Understanding what kind of savings you have available, whether you’ll be receiving any help from family members, or even just working out the amount you’d be willing to spend, can help make future planning a lot easier since you already know what you have to work with.

Also, even just discussing a budget with your partner can help you both begin to work out the ideas that you each have and any specific things either person would like to make sure are included in the big day – such as a particular venue, a certain band or a specific menu.

Consider venues

Don’t get worried – like we mentioned above, there’s no need to start actually booking anything yet. However, it is good to have a look around at any venues that you would consider, so that you can understand the capacity of the event space, whether they are registered for ceremonies, what features they offer, and which venues fit within your budget.

If you’re looking for a wedding venue in the heart of London that offers first-class cuisine, six different sized event spaces, the ability to host a wedding at the same location, and a skilled wedding planner to help you with the specifics, consider The Brewery. Explore our specialised wedding website, The Proposal, to find out more about what we offer.

Don’t forget to relax

In the face of so much planning and so many decisions, it can be difficult to remember that this is a celebration of your love and commitment to the most special person in your life. For that reason, make sure to take time to just relax and enjoy being engaged before throwing yourself into the wedding planning.

Make time for the two of you – whether that’s a weekend away, an engagement-moon, or a date night out. Do whatever you’d like to spend time with each other, enjoy the excitement of your engagement and look forward to your life together.

 

With an emphasis on originality, The Brewery is located in the heart of London and boasts a range of unique and adaptable spaces, full of character and each available to host your wedding ceremony and reception. For more information about planning your big day at The Brewery, get in touch with us today.