September 2018 - The Brewery

Five ways to get great feedback at your next event

Are you looking for a new and interesting way to gain great feedback from your attendees at your event that doesn’t rely on people filling in the traditional post-event survey? Want to know what your attendees liked and disliked about your event in real-time?

Read on and discover some different and unique ways that not only assist you in gaining great material to help you improve your events for the future, but are also fun and engaging for your attendees.

Social media

Social media plays a huge part in customer feedback nowadays with many people voicing their praise, and sometimes complaints, on their favourite platform. Giving your event a hashtag can help you link their conversations to your brand and event. Providing polls on Twitter can also invite people’s responses.

Why not also add photos and videos of your key speakers to any posts you publish asking for feedback? That way, your attendees can recognise faces instead of having to rely on remembering names. Posting videos of your speakers can also share your event’s presentations with a wider audience, giving you more opportunities for feedback.

Interaction

If you’d like to go interactive, position stations with feedback buttons that attendees can click to answer a question. You could locate these at the exit of the event, or near specific areas that you’d like feedback about.

For an event that focuses on technology, why not ask for feedback in the form of user testing? Attendees can try out specific products or brands and provide their thoughts through a questionnaire or an interview about their experience. You could also use this as a way to sign up beta testers for the future.

Apps

Including feedback options in an event app can be a great way to ask people questions about their day while they’re still engaged and interacting. Some event apps can now be set up with tracking devices – as seen at some of last summer’s festivals – which can show where your attendees are spending their time and when they move on to look at something else. You can use the apps to help your attendees plan their days; giving them a calendar or itinerary that they can use to create their own event plan is a great way to see which elements of your events are the most popular.

Make sure that any app you create works on both Android and iPhones, as well as other providers, so that you don’t limit or exclude any attendees. Publicise the app at the beginning of the event, so that people are aware of it, and remind people to use them to plan their day.

Feedback walls

Feature walls are becoming more popular at events simply as a way to cultivate photo opportunities for Instagram and other social medias, but you can also use them for another purpose. At the end of an event, when your attendees are beginning to leave, you can hand out post-it notes and ask people to write a piece of feedback and stick it on the wall.

At the end of the event, once everyone has left, you can then collect all the notes and review the feedback you’ve received. Since this is quite a relaxed way to collect feedback, it may not be quite as detailed as some of the other methods, but it is more likely to receive a large number of responses.

Cupcakes

This one probably shouldn’t be taken too seriously but, if you’re feeling creative, why not base your feedback around edible goodies?

Before your event, bake enough cupcakes for your attendees and decorate them with smiley, straight, and sad faces. At a break in your day’s event, offer cupcakes to your attendees and ask them to take the expression that they believe expresses their opinion about the day so far. You can do the same thing at other breaks during the day with different food or sweets and simply count up how many of each are left.

 

If you’re looking to hold an event in the future, why not consider The Brewery as your venue of choice? With a number of designated event rooms in varying sizes, an Event Design team, and a host of professional chefs, we’d love to help you create an event that your attendees will love. Simply contact us to find out more and we can help make your ideas a reality.

Current exhibitions in London

No Man's Sky screenshot from Design/Play/Distupt Exhibition at the V&A MuseumNo Man’s Sky © Hello Games. Courtesy V&A Museum.

London is a hotbed of cultural and creative talent, not least in terms of its fantastic and quirky exhibitions. This year, there have been some world-class exhibitions held in London, and there are still many more on the way.

Read on to find out some of the best upcoming exhibitions in London.

Videogames: Design/Play/Disrupt, The V&A Museum

This uniquely insightful exhibition at the V&A has been heralded as “a force for change” by The Guardian, due to its exploration into the design process of some of the most well-known and ground-breaking contemporary video games.

It is fragmented in its approach – “design work, including concept art and prototypes, feature alongside large-scale immersive installations and interactive features”. The exhibition claims to want to allow people of all ages to explore the design and culture of videogames, and to promote their status as a legitimate artform.

The Squash by Anthea Hamilton, Tate Britain

Have you ever wanted to see a solo performer in a squash-like costume explore the Duveen Galleries at the Tate Britain in a quirky performance art piece?

Until the 8th October 2018, this is exactly what you can do. Anthea Hamilton, inspired by a photograph of Erick Hawkins in 1960, dressed as the Squash Kachina from the Hopi culture from Native America, created this exhibition to explore the complexity of the ways in which we read and respond to images.

THE MOVING MOMENT WHEN I WENT TO THE UNIVERSE by Yayoi Kusama, at Victoria Miro

Yayoi Kusama is well known for her unique and diverse body of work, much of which includes the themes of cosmic infinity and personal obsession. Her creation of infinity rooms is a way for her to explore these themes and, THE MOVING MOMENT WHEN I WENT TO THE UNIVERSE is no different.

You can explore a large-scale Infinity Mirror Room, which will “envelop visitors inside a large mirrored room with paper lanterns covered with polka dot patterns, which are suspended from the ceiling.” This develops her signature Infinity Mirror Room format, something she’s been working with since 1965, which aims to convey the illusion of being unmoored in endless space.

I object by Ian Hislop, The British Museum

Ian Hislop, most well known for Private Eye, has created an exhibition at The British Museum based on a range of intriguing objects from archives that explore the idea of dissent, subversion and satire. Whether that’s a graffiti-covered Babylonian brick or a Banksy art piece, all the items have a history and a story.

Accompanying a series on BBC Radio 4, this exhibition has been created to show that questioning authority, registering protest, and objecting, are an integral part of what makes us human. It has been heralded as “a rare delight” by The Times and is sure to be an interesting exhibition to explore.

Home Futures, The Design Museum

People have always been fascinated by ‘the home of the future’ and in this brand-new exhibition, coming to The Design Museum in November 2018, you can now actually see what people had imagined in years gone by. Are we living in the way that they expected?

You can discover over 200 objects and experiences in this exhibition and use them to trace the “key social and technological aspirations that have driven change in the home”. With interactive elements, you can explore and discover exactly how our ancestors thought we would be living right now.

The Future Starts Here, The V&A Museum

“This show is stimulating, inspiring, exciting and challenging” says the Times about the V&A’s exhibition exploring the possibilities for the near future. From smart appliances to satellites, and AI to internet culture, the V&A are bringing together more than 100 objects that could become a part of our future.

Will your home be run by AI? Can design stop climate change? Will trees transmit the internet? Find out the answers to all these questions, and more, in this highly interactive and engaging exhibition.

Sculpture in the City, London

This exhibition is not only open air, it’s also spread out across the city of London. There are 20 different pieces situated from Liverpool Street to Fenchurch Street Station and everywhere in between. This is the 8th edition of this exhibition and it features a fantastic selection of artists, from Tracey Emin and David Annesley, to Nancy Rubins and Do Ho Suh.

Whether you follow the trail all in one go, or stumble across pieces on your commute or journey to another destination, these sculptures are all eye-catching and stunningly juxtaposed against the hustle and bustle of daily London life.

If you’re looking for a unique and characterful space for your next exhibition, why not consider The Brewery? Our cavalcade of large, uninterrupted rooms are perfect for exhibitors and delegates, and our smaller rooms are perfect for seminars. With help from our Events Team, we can create the perfect personalised space for your exhibition. Find out more about how we can create the perfect backdrop for your exhibition here.

Cause a stir with these drinks at your event

Interesting looking drinks with ice

It can be easy to underestimate the power of eye-catching drinks at an event when so much of your attention is focused on the bigger picture. Time is taken up with event design, making sure the venue looks perfect, or the guest list, so it can be easy for the drinks to slip your mind.

However, we’re here to tell you to remember those drinks menus. You’d be surprised about how much of an impact these small, well-crafted details can make on your attendees, no matter what kind of event you’re holding.

Here are some of our ideas for how you can spice up your drinks list at your next event.

Tailor your drinks to your theme

If you’re holding an event which is centred around some kind of theme – such as a TV show or film, or a time of year like Christmas, Halloween or the summer – then you have the opportunity to apply that theme to your drinks.

Whether you choose to focus on flavouring, like peppermint and winter spices for Christmas, or the colours and presentation, such as dry ice and galaxy colours for a space theme, your drinks will both complement and add to the theme you’re having.

With a pop culture theme, such as a TV show or film, drawing on the main aspects or themes of it are the best way to focus on tailoring drinks. For example, if your event was fantasy themed – inspired by Game of Thrones or Lord of the Rings – focusing on the main characters and creating cocktails based on their clothing or their roles in the franchise.

Give the glasses some character

If you decide not to fully customise your drinks menu in terms of the actual drinks being served, another way you can cause a stir at your event is by customising what the drinks will be served in. You can make a lot of difference to how your drinks are viewed when there is something a little unusual to focus on.

Using a receptacle like a mason jar can be a great way to create a vintage vibe and a more relaxed atmosphere to an event. This style could possibly work well for a relaxed wedding reception where you’re not looking for formality.

If you are including a theme for your event, as we mentioned above, you can go the extra step and theme your glasses too; tankards for a fantasy event or champagne glasses for an old-Hollywood or vintage theme. You could even simply customise the glasses themselves, instead of changing the shape – why not add eyelashes to glasses being used at a beauty event or bridal shower?

Get creative with the garnishes

Garnishes are the perfect way to add something extra, something a little special, to a drink on your menu for an event. You can go all out with stunning displays of cocktails presented in bell jars filled with smoke or lighting the top of drinks on fire. Or, you could stay subtler with some decorative foam art or include more alternative fruits in the drinks to show off some unusual shapes – for example, starfruit and dragon fruit are sure to create a discussion.

Other alternatives for garnishes could include flowers, although it is key to be careful about which you choose to use, since some flowers are edible and will not cause any harmful effects from being included with food and drink – like marigolds, daylilies, or primroses – but others can be highly toxic or poisonous. Find out all the flowers that are edible here.

Finally, why not draw inspiration from sweets and use items such as rock candy or Haribo to create some interesting garnishes in your sweet cocktails.

Play with colour

Colour, after smell, can be one of the most evocative of characteristics in drinks. Using certain colours for drinks can trick the drinker into expecting a certain flavour and using colours in the right situations can create some fantastic effects.

For example, if your event is going to be held at night, or stretch into the night, you could consider using glow in the dark ice cubes to add some excitement to your drinks once it gets dark. Similarly, should your event include some kind of UV light, why not add some neon colouring to your drinks so that they can glow under the lighting?

Include something unexpected

If you are really looking to make a statement at your event with your drinks, why not include something incredibly unexpected? If your venue doesn’t have a designated bar or if you’d have to pay extra to add bar services, why not consider spending your money on something a little different – a robot bartender!

These fantastic feats of engineering are made by company Makr Shakr and the perfect way to cause a stir. Attendees can create their own drinks from hundreds of options and can watch their cocktail being made by the robot bar-staff.

 

If you’re looking for some inspiration when it comes to choosing drinks for your event, and you’re looking for an event venue in London, we could lend a hand at The Brewery. We can help you match your drinks to your menu, whether you choose to focus on wine or foray into the world of spirits. Contact us today to find out more.