The Brewery Opens New Venue – The Grubstreet Author

A new events venue is coming to London, The Grubstreet Author on Milton Street in the heart of Moorgate, is a collection of three luxuriously designed spaces, operated by the team behind The Brewery.

Occupying a previously forgotten and derelict part of the original Whitbread Brewery, the venue will fulfil the need for smaller numbers and intimate events in the City. Comprising three striking rooms, each with their own history and story to tell, The Grubstreet Author is the modern events venue to spark imagination for up to 70 guests, and perfectly suited for meetings, private dinners or product launches.

With a private entrance on Milton Street, previously known as Grub Street, the venue takes its name from the bohemian area best known for publishing houses, poets and ‘hack writers’ during the 18th Century. The venue has been given new purpose with a contemporary design approach, featuring:

– The Cutting Room; a fully functioning cinema auditorium for 48 people. Restored to its former glory and enhanced with the latest AV, signature lighting and tiered red velvet cinema seating creates a quirky and elegant setting.

– The Sample Room; the former beer sampling area of the original brewery is a contemporary reception area for up to 70 to get the creative juices flowing. A metallic bar with glowing neon quill, bold herringbone floor and luxurious furnishings will become a feature for cocktail receptions and networking.

– The Pasteur Room; named after the original room in The Brewery for beer fermenting, the stunning tiled roof and commanding burnt iron chandelier is designed for private dining for up to 70. The Pasteur Room can be used in conjunction with The Sample Room to create a separate reception space to host larger standing events.

Simon Lockwood, creative director at The Brewery commented, “We are always looking for ways to develop our offering and with the launch of The Grubstreet Author, we are adding a whole new dimension to what we can provide to event organisers and guests. We’ve seen strong demand for more intimate events with a higher personalisation and exclusivity and have endeavoured to give clients the opportunity to combine luxurious dinning and furnishings with the functionality for corporate presentations. This is a new era for the whole team and we can’t wait for our clients to see the new space and be part of the exciting future for The Brewery and its venues.”

No matter the event, if it’s a high-profile presentation, awards dinner, conference, Christmas party or wedding receptions, The Grubstreet Author is an inspiring and luxurious venue to cater for a variety of occasions.

For more information and to book, please contact the team on 020 745 678, email info@grubstreet.co.uk or visit: www.grubstreetauthor.co.uk

World Cup 2018 Screenings

It’s World Cup year and we are already getting our hopes up for an England win, this is the year, we can feel it! If you want to get your team together and cheer England on (or any other country that you may support) you can hire The Brewery for a private World Cup screening. We have a selection of spaces available for hire that can host parties from 30 – 700 guests, the packages are all inclusive and you can see what is included below. If you would like more information or would like to check availability then please get in touch here.

The Knowledge Guild: Game-Changers: People, Ideas & Inventions That Disrupted The World

The first Knowledge Guild conference of the year saw us welcome a group of inspiring individuals who threw out the rule book and changed the game for the better.

The fascinating speakers included Lord Sebastian Coe, President of the IAAF, Olympic Champion & Chairman of London 2012; Marc Koska, inventor of the K1 Auto-Disable Syringe responsible for saving countless lives; Lorraine Heggessey, CEO of The Royal Foundation & first female Controller of BBC One; and Ade Adepitan, TV presenter & Team GB Wheelchair Basketball player. You can watch the highlights video here to see what they said.

The Brewery, on London’s Chiswell Street, has announced Milena Gorska as wedding and private event planner.

Milena joins from, One Aldwych, London, where she was groups & events executive and responsible for executing bespoke weddings and social events. Having also previously worked in event management roles at Intercontinental, London Westminster, Milena brings a wealth of creativity and flair for special occasions to her new role at The Brewery.

Working alongside senior members of The Brewery’s team, Milena will manage and oversee the delivery of all weddings and private events held at the venue, from new enquiries and conversions to supporting throughout the event planning process. Milena will also be responsible for the development of The Brewery’s dedicated wedding brand ‘Proposal’, working alongside the creative director on all marketing activity and continuing to establish the venue as market leaders in tailored service.

James Varah, commercial director at The Brewery commented; “This year has been one of growth for the whole team at The Brewery and Milena will no doubt make a fantastic addition to an already strong group. Milena’s experience and passion will bring a new approach to the delivery and strategic direction of weddings and private events and we are excited for couples to experience a Brewery inspired wedding.”

Milena Gorska, wedding and private events planner at The Brewery added; “I’m really excited to be starting a new journey at The Brewery. The quality of service and the dedication of the team made it an obvious choice for me. I’m looking forward to working with the venues impressive roster of suppliers to deliver incredible experiences for our couples and guests.

The Brewery and Speakers Corner get disruptive for Knowledge Guild – Game-Changers: People, Ideas & Inventions that disrupted the world

Last night (Monday 26th February), The Brewery and Speakers Corner welcomed event professionals and budding disruptors to the first Knowledge Guild showcase event of 2018. The latest installment in the highly anticipated series celebrated the people, ideas & inventions which changed the world.

Compered by former Sky News anchor and current BBC World presenter Samantha Simmonds, the thought-provoking evening explored the movers and shakers from the worlds of sport, health and culture as well as the visionary leaders who’ve thrown out the rule book and found another way to play the game.

The evening consisted of a panel session with double Olympic champion, former MP and chairman of the London 2012 Olympics Lord Sebastian Coe as well as much-loved television presenter and former Team GB wheelchair basketball player Ade Adepitan, creator of the K1 auto-disable AIDS treatment and co-founder of Star Syringe Marc Koska and the first female controller of BBC One, Lorraine Heggessey.

The 180-strong audience were treated to personal accounts from those who have influenced, shaped and fundamentally changed the society we live in today. The evening highlighted the importance of pushing boundaries, using new approaches and facing challenges head on. From Lord Coe’s accounts of running one of the world’s most logistically complex planning processes, the Olympics, to Ade Adepitan’s personal journey of overcoming his disability to become an elite athlete and Marc Koska’s persistence in the face of enormous bureaucratic red tape to save over 14 million lives.

At the end of all the Knowledge Guild events, guests and speakers share stories during a Q&A session, before delving into the post event reception and networking opportunity. Guests also enjoyed a drinks reception and a bowl food menu, designed by The Brewery especially for the event. Dishes included beetroot gnocchi, miniature fish and chips, chicken tikka curry and winter spiced cheesecake.

The Knowledge Guild is a partnership between The Brewery and Speakers Corner, offering a mixture of world-class speakers and exceptional individuals discussing pertinent topics in a panel discussion.

The Knowledge Guild – Oct 2017 – What’s The Big Idea – Highlights

The latest installment of The Knowledge Guild, organised by The Brewery in tandem with Speakers Corner, saw us asking What’s The Big Idea by focusing on marketing and branding insights.

The evening presented by Jeremy Vine saw keynotes from Jo Malone from Jo Loves and Dan Germain from Innocent.

You can view the highlights here which also features a panel discussion with Holly Tucker from notonthehighstreet.com, Kate Anketill from GDR Creative and Rafe Offer who founded Sofar Sounds.

IMEX Blog: How VR is changing the face of the events industry

Ahead of her trip to IMEX 2017 Victoria Bell, business development executive, at The Brewery discusses how VR is moving from the world of science fiction into the real world and what this means for event professionals everywhere.

Most people will agree that when it comes to business, face-to-face interaction simply can’t be beaten. However, in a globally connected world, that simply isn’t always feasible. Rather than settling for more traditional forms of communication, Virtual Reality (VR) is creating the next best thing by immersing users in a virtually constructed replica of the real world. In Lehman’s terms, this means virtual venue tours, virtual venue styling and eventually, perhaps, even the first virtual event!

Starting at the very beginning of event planning, imagine conducting site visits in Beijing, Paris and New York all on your lunch break and from your office in Las Vegas. As is usually the result of new technology, it begins simply by saving us time and eventually expands to changing the way we live.

The technology requires a headset and ranges from the super simple Google Cardboard, which utilises a smartphone device, all the way to Samsung’s Gear VR which includes an inbuilt screen powered by Oculus. Having recently launched our own virtual reality venue tour, we can attest to its benefits having already seen a 20% increase in global business as a result.

Our new venue tour allows users to instantly jump into the virtually constructed grounds of The Brewery and navigate through all the venues spaces from your smartphone. Upon putting the headset on, users will be met with a high-definition, 360 degree view of the venue and can navigate the spaces via an interactive menu controlled solely by looking at a series of virtual tabs and pointers.

Although VR tours are impressive, what’s truly exciting is the future capabilities of virtual and augmented reality technology. The buzzword of the last few years, personalisation really comes into its own with virtual reality. Imagine tailoring an event to each individual in attendance, curating what they see when they walk in to a venue, what elements of an event are stressed and who they are connected with.

This could mean highlighting guests who have similar business interests at a networking event or virtual signage and directions to a specific stand at an exhibition, making the entire experience feel more personal and custom-made. Good events tell a story while creating a shared experience for attendees, and through VR, this is exactly what event organisers are set to be able to do.

By taking the first steps into the world of VR, our new virtual venue tour is our promise to stay at the cutting edge of event technology. The Brewery already has a well established reputation for state-of-the-art facilities and, as we introduce the next phase in technological advancement, we will ensure that we continue to be at the forefront of an every-changing industry.

The Brewery hosts Usain Bolt for PUMA’s Forever Fastest press conference

On the 1st August we welcomed the world’s fastest man, Usain Bolt, as he touched down in the capital and hosted PUMA’s Forever Fastest press conference.

The venues largest space, the Porter Tun room was brought to life as 400 of the world’s press gathered to see the legendary sprinter in person. The Brewery’s staff, who were specially dressed in PUMA clothing, welcomed guests with arrival drinks and canapés while the evening was broadcasted live on BBC, ITV and Sky.

 

 

Celebrating the incredible track & field career of Usain Bolt, the specially organised press conference showcased some of the key moments in his life that contributed to his legacy and commemorated his professional journey. Usain was also surprised by his parents who joined him onstage to present him with a special pair of Bolt Legacy Spikes as he prepares for his final race at the 2017 IAAF World Championships in London.

 

 

 

Juliet Freud, head of event planning at The Brewery commented, “Such a prestigious occasion demanded a space to match, and The Porter Tun room provided exactly that. The evening was full of interesting insights into the man behind the medals and we are wishing him every success in his final race at the World Championships in London.”

 

 

 

Usain Bolt will wear his Legacy Spikes on the track in the upcoming 2017 IAAF World Championships in London on 4 – 13 August 2017.

A wedding fit for a Princess

As we write this, Pippa Middleton will be pulling together the final touches for her wedding to hedge fund manager fiancé James Matthews, which is reportedly set to take place this weekend.

While not strictly a princess herself, Pippa has an undeniable regal connection as sister of Catherine, Her Royal Highness The Duchess of Cambridge and as such, there is an air of excitement and expectation around the nuptials that makes it a stand-out affair.

Royal affiliations can give any wedding a feeling of prestige, and at The Brewery, we think your big day should be no different. A wedding held in our stunning City of London venue isn’t just steeped in history; you could be following in the footsteps of some of the most esteemed guests ever to grace our halls.

 

Tie the knot in the presence of kings and queens

In its former life our venue was the Whitbread Brewery, which was at one point the largest and most celebrated brewery in the world. Such was its renown, Samuel Whitbread’s brewery was visited in 1787 by the monarchs of the time, King George III and Queen Charlotte, as well as an entourage of lords and ladies in waiting.

To honour this illustrious history, we’ve named two of our function rooms, both of which are available for weddings, after these royal visitors. As one of our largest wedding spaces, The King George III Room is grand and spacious, boasting a barrel vaulted ceiling, beautiful exposed brickwork and historical lanterns. Large enough to host a wedding for up to 300 guests from start to finish, this majestic space is rich in bygone charm yet full of innovative and tastefully-fitted modern features, including an integrated PA system and sound-sensitive LED lighting.

Just next door, The Queen Charlotte Room is decked out in similar stately style. The two rooms can be used together for larger weddings, or The Queen Charlotte is perfect for smaller ceremonies of up to 200 guests. With matching brickwork and a vaulted ceiling that can be light washed in any colour of your choice, this elegant room also comprises a hidden bar nestled behind a mirrored window.
Whatever kind of wedding you’re dreaming of, choosing either of these impressive spaces is sure to give your day a dash of royal sparkle.

 

Add a royal flourish with these wedding ideas

With such an eminent history behind your venue, it seems only right to bring a little majesty into your wedding day in other ways too.

Why not echo royal tradition in your choice of bridal bouquet? Since Queen Victoria’s daughter married her beau in 1858 bearing a floral arrangement containing sprigs of myrtle from her mother’s garden, royal brides have upheld the custom of an all-white bouquet including the pretty evergreen flower. The bouquet of our last royal bride, The Duchess of Cambridge, included myrtle cut from the very same plant that belonged to Queen Victoria, alongside lilies of the valley, hyacinths, ivy and sweet William (rather apt, we think).

And how about making an entrance to your wedding like a royal bride? Unlike many modern weddings which see the page boys, flower girls and bridesmaids enter the ceremony before the bride, royal brides lead a traditional bridal party down the aisle, with bridesmaids in tow.

If this has got you thinking about your own wedding day, take a look at our dedicated wedding website The Proposal to arrange a viewing and to find out more about how we can make you and your spouse to be feel like royalty.

Entertaining at The Brewery over the years

It’s not every venue that can claim to have a history as colourful as The Brewery’s. Our City of London home once housed the prestigious Whitbread brewery, an immense enterprise that produced a dark style of beer known as porter for over 200 years.

Established in 1750 by Samuel Whitbread in what was the derelict King’s Head brewery, our Chiswell Street building was the largest brewery in the world by the 1780s and the setting for the production of over 202,000 barrels of porter in 1796.

 

 

 

 

 

 

 

 

Such achievements attracted royal acclaim and in 1787 Whitbread’s brewery was visited by King George III, Queen Charlotte, their three daughters as well as several dukes and duchesses, lords and ladies. Whitbread understandably pulled out all the stops to impress his eminent guests and in doing so, created a legacy of entertaining that we continue to aspire to today. In fact, we’ve named two of our stunning event spaces after these regal guests – the King George III room and the Queen Charlotte room.
Here we look back at this and other notable soirees The Brewery has hosted over the years, as well as what our historic venue can offer for your next event.

The royal seal of approval

According to a newspaper report of King George III’s visit to Whitbread’s brewery from the time, the royal couple were given a guided tour of the building and its machinery from Samuel Whitbread himself.
As the report states, the King, Queen and their entourage were then treated to a sumptuous banquet at The Brewery.

 

 

 

 

 

 

 

 

“Their Majesties were led to a cold collation, as magnificent as affluence and arrangement could make it. The whole service was plate. There was every wine in the world. […] As there was no want of anything else, there was no want of appetite.” (Whitbread’s Brewery, University of Glasgow).
Whitbread’s brewery continued to wine and dine the great and the good throughout its history. As the MP Thomas Creevey said in 1823, “I really had a most agreeable dinner at Sam Whitbread’s brewery on Saturday. We sat down 22, I think.” (Whitbread’s Brewery, University of Glasgow).

Star-studded parties

Since those days of royal visits, The Brewery is still welcoming high profile guests to an array of exciting events. Famous faces spotted in our cobbled courtyard in recent years include Kanye West and Kim Kardashian, Tom Hardy and Adele.

 

 

 

 

 

 

 

 

In 2013, we hosted the annual AIM awards (Association of Independent Music) with live music from Twin Atlantic and Daughter. More recently our versatile venue hosted the ICE gaming after party for Playtech Software Ltd in collaboration with events company Made Up. In contrast to the royal banquets of our 18th century history, this glittering event boasted custom lighting and laser production, set and video design and amazing aerial performances.

Cutting edge events in a historic setting

So what can The Brewery provide in the way of entertainment at your next event? Whether you want to recreate the opulence of a royal banquet, dazzle your party guests with special effects, create your dream wedding or deliver your best business conference yet, we can help make it happen.
With such a rich variety of event spaces available, each steeped in history and with their own unique charm, The Brewery is ideal for anything from a small meeting or gathering to the celebration of the year.

Our award-winning event design team excel at turning your vision into reality, complete with bespoke menus created by our talented chefs, sparkling audio-visual options, lightning-fast connectivity, imaginative set design and the best live entertainment contacts in the business.

Take a look at our services to discover more about how The Brewery can make your next event unforgettable or contact us today.