When hosting a corporate event, you’ll want to set yours apart from the rest. There are many factors that result in a successful and memorable event – from presentations, to networking, and of course the food! With the increasing number of corporate events being held, tapping into the latest trends can really help to elevate your event and give it that extra flourish. Here are some of the hottest trends in the world of corporate events that are sure to take yours to the next level:
Trend 1: Event transformation
To provide a truly memorable event, businesses are beginning to immerse their guests into a complete ‘experience’. With the clever use of venue, décor and even technology, spaces can be completely transformed, making for an unforgettable experience. Certain to excite and engage your guests all day, and sure to get them guessing the theme of next year’s event before the day is even up, this effective event branding is a sure-fire boost for both employee spirit and guest morale.
Trend 2: Immersive technology
Unsurprisingly, technology is rapidly becoming a key trend when organising a corporate event. Mobile phones were once considered a distraction when it comes to events, but they can now be utilised by businesses to create an engaged guest experience. Although traditional conference practices may continue to prove popular, consider some of the more revolutionary concepts that can set your event apart. Updates can be shared via tailor-made event apps, social media and live video streaming, resulting in a completely collaborative and interactive experience.
Trend 3: Guest Interaction
In recent years, there’s been a shift towards unique activities at events to keep guests entertained and engaged, as well as making the attendees part of the event itself. These activities range from interactive classes and competitions, workshops and even exercise classes! Depending on the type of event and the industry, inventive types can get their creative juices going in mixology classes and art workshops, and socially-conscious attendees may like to participate in charity fundraisers and volunteering initiatives. Working some activities into your event is a great way of increasing motivation, promoting team building- and most importantly, having fun.
Trend 4: Exciting catering
There’s no denying that the demand for more exciting cuisine at corporate events is on the rise, and incorporating great food and drink into your event is a perfect opportunity to impress your guests. Not only does exciting food help to engage your attendees and get them talking, but it also plays a big part in keeping them alert and focused all day. Choose a venue that can adapt to your needs, and customise the menu to your event. No matter how impactful your presentations may be, your guests are sure to remember great food!
Trend 5: Unique venues
More and more companies are planning corporate events in fun and unique venues to not only guarantee a lasting impression, but also to encourage attendance. An unconventional venue doesn’t just help to create a real ‘buzz’ around your event, it will also increase the enthusiasm and excitement of your staff.
Originally developed to accommodate each stage of the brewing process, The Brewery is rich in character and full of personality, making it the perfect setting for a contemporary corporate event. A truly historic Grade II listed venue in the City of London, The Brewery offers everything from great halls to intimate chambers.
If you’re looking for a venue for your next corporate event, The Brewery has got the latest trends covered. From high-tech facilities to a vibrant and unique menu, The Brewery continues to host forward thinking events for leading brands. If you’re interested in hosting an event at The Brewery, make an enquiry today.